When I first saw the headline: “Charlie Sheen and Bavaria Beer Match up”, I was very surprised that anybody would choose the no. 1 crazy, provocative and insane character from Hollywood to endorse a brand.

However, with the twist of the NON alcohol and 0.00 procent I quickly changed my mind. I have no idear what Bavaria are communication in Dutch in the end of this commercial, but I actually think the link between Charlie, the brand and especially the drink works.

Charlie doesn’t play or feature to be anything else then the true Charlie Sheen and the man we all know and associate with drama, swearing and partying. He is just making money on poking fun at his own behavior and rehab - a typical Charlie Sheen thing to do.

More stories and videos will be uploaded and shared on Bavaria Facebook Page, where a tab is all about “Charlie Sheen is Reborn”

The following bold and brilliant short movie is completed and produced by the brothers Van and Casey Neistat. Two upcoming guys and brothers, which have been making shorts for years, is now on the take-off to the fame with the documentary Bike Thief, a new show on HBO and not least thanks to this stunt.

The thing with this short film is, if you’re an aspiring film maker and got the opportunity to make a film for Nike, it would probably be something you would take very seriously and a project to which you would give your best of everything.

Therefore, running off with the production money from Nike and travelling around the world instead may seem like an unthinkable thing to do - even crazy..

However, the brothers seem to knew exactly what they were doing. The task from Nike was to make a short film promoting the new Fuelband range mixed with the “Make it count” concept and communication. The interpretation of the brief to just run and run with the money until broke might as said seem crazy, but the result is absolutely amazing, and Nike is probably more than satisfied with the growing number of views and the buzz created.

Nike have done it again - been creative about a product launch and thus deserves another post to be shared. The creative campaign was a combination of a street and online game, where 50 Nike runners in fully reflecting Vapor Flash Jackets were chased on Vienna’s dark streets and - thanks to a GPS data transferring app - online at the same time.

The game concept place the product/Jacket in perfect context displayed in use and created a fun challenge for the actual target group. As always credits should not only go to Nike, but also the agency - this time Jung von Matt / Neckar.

Ford Fiesta gave the agency Blue Hive the challenge to not only create attention and raise awareness about the new Fiesta, but also to come across with information about the new USPs, the features and improvements of the car.

The result was a cool engaging campign that utilized consumers’ love and eager to take and share photos. The idea was to partner with the viral photo sharing app Instagram to launch a new photography competition called Fiestagram to promote the new car.

The contest challenged Instagram photo-taking enthusiasts across Europe to upload photos in several categories inspired by the technologies and features of the new car - Participants could as always with Instagram easily share their photos on Facebook, Tumblr, Twitter etc.

Moreover, the best submissions were also appearing on live-billboards and real life photography galleries across Europe. The “feature” categories were: Starting, Hidden, Listening, Entry, Music and Shape and the winners of each are still shared on Ford Fiesta’s Facebook page.

The idea to make a photo contenst is not original in any way - Guess it has been a marketing tactic ever since the camera became a common household item, however the understanding of social and the execution have created results worth sharing.

Ford Fiesta. Fiestagram campaign from Blue Hive on Vimeo.

I have seen and shared a lot of different cases with projection mapping, however as you are about to see, they all now seem insignificant and totally outdated.

The following impressive films by the Found Collective show real time projection mapping created to showcase PlayStation’s “Immersive Movie Experience”

It’s cool and amazing and a campaign worth sharing:

Sony PS3 Video Store - Realtime Projection Mapping - Part3 from The Found Collective on Vimeo.