When visiting the international website of Jägermeister you will currently see and experience true storytelling - this is brand building when it’s best. The Jägermeister brand has and will with campaigns like this manage to stay relevant and strengthen the brand identity without neglecting or disregard the brand history and heritage.

This is how the storytelling begins:

“Jägermeister was invented by a passionate hunter as a strong drink to toast achievements and seal bonds amongst strong men.

Today, a group who live up to this legacy have been offered a seat at The Table, a place where men who have lived lives darker and brighter than others come together.

Like Jägermeister, they are strong and untamed. And like the men that came before them, they achieved their success with the help of their brothers.”

Watch the introducing video of “The Stronger Bond” below and take time to visit the website to learn more about the brave men and badasses, who have earned a seat at The Table.

Credits also goes to the agency Mistress, Venice - US.

Just the other day, I wrote about how Peugeot and Tribu DDB from Panama have made a pretty cool integrated social campaign including the use of Pinterest.

Today, I will share another case with VW instead - again it’s all about pictures yet not as interactive. I have no idea if this was created due to the lack of budget to make an actual commercial or if VW and McCann Erickson, Istandbul just found it fun to be the first to create an Facebook album flipbook. :-)

No matter what it is creative to simply use 200 pictures and make the FlipDrive.

With a brief from LEGO to create excitement for the LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D the agency Serviceplan came up with the idea to build a gigantic street organ consisting of 20,000 LEGO Star Wars bricks!

The bricks were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets, the concept also promoted different Star Wars packages by the integration of four different Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).

Around the time of the premiere, the street organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and also order the sets built on the organ via a QR-Code and a microsite.

Yep, it’s very nerdy - but totally aligned with the target group and displayed LEGO in a new context.

The number of both usefull and absolutely useless apps are growing every minute and every major brand with self-respect feel the need to take part.

I’m 100 % pro brand building apps when they are value adding and actually enhancing the brand experience, improving the pre- or post point of sales situation or just an usefull service aligned with the brand itself or the consumption situation etc..

In my opinion Ray-Ban (with help from a group of students at Berghs School of Communication in Stockholm) have succeeded in creating an app, which matches perfectly to the brand’s younger target group and creates value closely linked to the brand.

The released ‘Bright Light’ app lets users in on the sunniest spots in town and make it easy to get out of the darkness and besides telling you where to get the best tan during the day, the app also provides instructions to the most sun-soaked route available for users to get to their local sunny destination..

According to P&G we wouldn’t have all the great Athletes gathered in London this summer without the moms. The athletes have trained thousands of hours and no doubt required a lot of help from a hardworking mom with endless laundry piles and lots of driving or coordinating transport to and from practice.

In this spot made by W+K Portland, P&G shows appreciation to and honors the moms and all the efforts made to help their children succeed. The message: Being a mom is the hardest job in the world, but also the best.

Besides the commercial P&G invites consumers to join them and take part in the “Thank You, Mom” campaign on Facebook and claim to be THE proud sponsor of moms!

That’s a damn brilliant sponsorship to take ownership of considering your core brands offer everything from diapers, detergents, cleaning articles to kitchen appliances!