When visiting the international website of Jägermeister you will currently see and experience true storytelling - this is brand building when it’s best. The Jägermeister brand has and will with campaigns like this manage to stay relevant and strengthen the brand identity without neglecting or disregard the brand history and heritage.

This is how the storytelling begins:

“Jägermeister was invented by a passionate hunter as a strong drink to toast achievements and seal bonds amongst strong men.

Today, a group who live up to this legacy have been offered a seat at The Table, a place where men who have lived lives darker and brighter than others come together.

Like Jägermeister, they are strong and untamed. And like the men that came before them, they achieved their success with the help of their brothers.”

Watch the introducing video of “The Stronger Bond” below and take time to visit the website to learn more about the brave men and badasses, who have earned a seat at The Table.

Credits also goes to the agency Mistress, Venice - US.

Thus, I have written about Peugeot’s Social Strategy in Panama and about VW regarding the FlipDrive of Amarok, and of course I then also have to share this little Twitter stunt from Smart, BBDO and LEMURIA in Buenos Aries.

I have somehow totally unintended started a small series of posts concerning different automotive brands and their use of social platforms and thus although this case is now about a month old, it should be among the shared.

Smart, BBDO and LEMURIA Buenos Aries have capitalized on the brand characteristics of being small to make this fun and effective animation that turns the brand’s Argentinean Twitter feed into a stop-motion “commercial” made of 450-plus tweets.

You can see the final effect on the video below, but it’s actually even better to go to Smart Argentina’s Twitter page sign up and play around. Use the “J” key to scroll forward and “K” to shift into reverse, and watch an animated Smart car travelling around the city streets.

BBH London have created a new series of commercials for Axe Shower Gel and with this new campaign the brand goes “soft” and refreshingly changes the approach. Now, the male heroes already have the girls and the issue isn’t scoring but keeping them and their unique personalities satisfied.

The ads are thereby not typical Axe - but for once, features men trying to keep up with high-achieving women. As you will see, these special women all need guys that go the extra mile to keep them happy, and Axe Shower Gel can help with that no matter what skill is demanded.

The new spots are actually a bit of a turnaround for the brand, since the campaigns usually tells the “use the product, score the girl,” story in its creative work, but now communicates to be more than that. You don’t only score with Axe, the brand can also help you keep (up with) the brainy, sporty or party girl as well.

I loved how James Franco played the role of Aron Ralston in 127 Hours - I totally felt the pain, frustration and fear of the unlucky adventurer. Again in Rise of the Planet of the Apes I was also convinced by the acting of the charming Palo Alto eye-treat. :-)

However, what really gives him credit and high scores in my book, is his first ever ad campaign for the 7 For All Mankind Jeans. James Franco is not only an actor, writer and director - he is now also part of the commercial world and not too “Arty-Farty” to make cool advertising.

The multimedia plan and creative execution is created in collaboration with the creative agency LIPMAN to embody the brand’s California roots and ‘forever cool’ aesthetic.

The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco and will feature a number of cutting-edge print and digital assets and will in the end culminate with a full-length feature film to be released in May.

The campaign features Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue’s editor Lisa Love).

Stay tuned on Facebook and learn more about the cool brand here.