It’s not that I have any brand preferences, but once again I’m sharing a case from Volkswagen. Somehow the company and their chosen local agencies are just able to come up with brilliant and clever ideas no matter the branding object or focus. I have seen and shared campaigns regarding the Blue Motion technology, special features, cool launches of new models and now the following case, which communicates corporate quality and the use of original autoparts.

We are all aware, that for each successful video on Youtube, there is also poorly made imitations. In some cases it can even be hard to find the true orginal and some of these often bad copies has millions of views! - Thus, why not exploit this fact?

Almap BBDO and Volkswagen Brazil did and decided to sponsor some of the imitations and copies and put a banner in it saying “Don’t accept imitations, prefer original parts”. Besides the clever placement of video ads, clicking the banner would not sent viewers to the VW website, but redirected to the original video.

Check out the case:

Thus, I have written about Peugeot’s Social Strategy in Panama and about VW regarding the FlipDrive of Amarok, and of course I then also have to share this little Twitter stunt from Smart, BBDO and LEMURIA in Buenos Aries.

I have somehow totally unintended started a small series of posts concerning different automotive brands and their use of social platforms and thus although this case is now about a month old, it should be among the shared.

Smart, BBDO and LEMURIA Buenos Aries have capitalized on the brand characteristics of being small to make this fun and effective animation that turns the brand’s Argentinean Twitter feed into a stop-motion “commercial” made of 450-plus tweets.

You can see the final effect on the video below, but it’s actually even better to go to Smart Argentina’s Twitter page sign up and play around. Use the “J” key to scroll forward and “K” to shift into reverse, and watch an animated Smart car travelling around the city streets.

As illustrated, the QR code was designed to only work if the cup was full of Guinness, a lager or pilsner just wouldn’t do and show the QR. However, with Guinness you were able to scan the code and create activation. Drinkers could use the QR code to download exclusive content or broadcast social media messages via their cup.

Thanks to the utilization of the distinctive color of the beer, the campaign literally tied with the product and even consumption situation because you had to order the dark beer in order to participate. Order, engage, enjoy and share - now that’s great thinking..

One overall point of criticism of the different Super Bowl ads was the lack of integration with other media and thereby that brands neglected the opportunity to prolong the campaigns offscreen. The majority of the ads were in fact “only” entertaining TV ads without any further activation or engagement.

However, General Electric and BBDO New York created an interactive game for GE that ran during the Super Bowl on an NBC sports microsite. The game ‘Performance Machines’ cleverly took NFL players head to head against GE’s ‘super machines’ (such as a train, jet engine and microwave oven), in nine interactive battles.

Visitors of the site were invited to help each athlete win the competitions using their voice and keyboard. The site used 591 videos to create an immersive, experience and the results suggest that it was a success.

The new spot from AMV BBDO for Sainsbury’s aims to encourage children to take part in Sainsbury’s 1 Million Kids Challenge, which is an initiative made to get 1 million kids to try a Paralympic sport. The new ambassador is no one else but David Beckham, who is having a go at the Paralympic sport of Visually Impaired Football.