Ford Fiesta gave the agency Blue Hive the challenge to not only create attention and raise awareness about the new Fiesta, but also to come across with information about the new USPs, the features and improvements of the car.

The result was a cool engaging campign that utilized consumers’ love and eager to take and share photos. The idea was to partner with the viral photo sharing app Instagram to launch a new photography competition called Fiestagram to promote the new car.

The contest challenged Instagram photo-taking enthusiasts across Europe to upload photos in several categories inspired by the technologies and features of the new car - Participants could as always with Instagram easily share their photos on Facebook, Tumblr, Twitter etc.

Moreover, the best submissions were also appearing on live-billboards and real life photography galleries across Europe. The “feature” categories were: Starting, Hidden, Listening, Entry, Music and Shape and the winners of each are still shared on Ford Fiesta’s Facebook page.

The idea to make a photo contenst is not original in any way - Guess it has been a marketing tactic ever since the camera became a common household item, however the understanding of social and the execution have created results worth sharing.

Ford Fiesta. Fiestagram campaign from Blue Hive on Vimeo.

It’s very common that we close our eyes and want to stay blissfully unaware of different problems or issues. We can’t deal or cope with all the misery and death happening every day, every second. This is actually very understandable, however one thing is being unable to take action and part in thousands of causes, another is denying or concealing that a problem exist.

To raise awareness about the fact the thousand of women are sexually abused in the Columbian armed conflict Saatchi & Saatchi, Bogota made the following “commercials” or films for the UNHCR (The UN Refugee Agency).

It’s powerful stuff during Christmas:

No doubt that when you are creating a campaign, knowing your target audience gets you halfway to success - the last 50 percent is then all about execution.

The following two very cool and very sexy campaigns are produced with very different purposes. One to sell lingerie and one to increase awareness and knowledge about a very serious matter; Breast cancer. Now you may be thinking; how does breast cancer have anything to do with sex? But that’s the genius part about the campaign. The other one has been made to illustrate that any occasion could be made sexier with a little help from Fortnight Lingerie

Men are for sure the main target audience of both these campaigns and the creatives at both agencies have probably gathered around their big conference tables and discussed, how in the world they should manage to get men’s attention in regard to getting their message across? :o)

Nice ladies in nice lingerie doing cpr and big boobs were the answers - and in my point of view both campaigns are executed in such a way, that they don’t talk down to men, but cleverly entertains and communicates the message with the right twinkle in the eye. Some have discussed if the campaign about breast cancer are too vulgar, but when thinking of the porn-site and that men were in fact visiting to get some special entertainment, I just think it is hilarious and clever

If I have any male readers, you are going to love this post - Though I must write, that it is not suitable for work - NSFW :o)

Watch and enjoy:

AWARENESS CAMPAIGN: BREAST CANCER

Check out these boobs! from nienaut on Vimeo.