The market for small cars is evolving faster than ever and now Toyota is ready to take part and win shares with the new IQ model.

With the agency Happiness from Brussels in Belgium, Toyoto has come up with one of the most clever Google Maps based promotional campaigns yet.

To help promote the small city car the company are driving the IQ around with a 360 degree panoramic camera rig strapped to the roof to capture Street View images and filling in all the blanks on Google Maps.

The campaign, currently running in Belgium, allows anyone to report a small street that doesn’t have Street View on the Toyota IQ - Street View Google Map. The Toyota IQ then travels to the street, captures the Street View images and adds them to the map.

It’s simply such an brilliant idea - The campaign shows off the car and how easy it is to maneuver around in the city and also adds value by completing the maps of the city.

Check it out below and visit the IQ Street View Website for more information..

With a brief from LEGO to create excitement for the LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D the agency Serviceplan came up with the idea to build a gigantic street organ consisting of 20,000 LEGO Star Wars bricks!

The bricks were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets, the concept also promoted different Star Wars packages by the integration of four different Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).

Around the time of the premiere, the street organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and also order the sets built on the organ via a QR-Code and a microsite.

Yep, it’s very nerdy - but totally aligned with the target group and displayed LEGO in a new context.

ZonaJobs and DraftFCB, Buenos Aries are asking, “How many times can Grandma Die?” - The question may seem odd, but we all know how imaginative we can be (some - not me), when we want to make up excuses to avoid going to work :-)

This is an great idea, well-executed and hilarious advert:

According to P&G we wouldn’t have all the great Athletes gathered in London this summer without the moms. The athletes have trained thousands of hours and no doubt required a lot of help from a hardworking mom with endless laundry piles and lots of driving or coordinating transport to and from practice.

In this spot made by W+K Portland, P&G shows appreciation to and honors the moms and all the efforts made to help their children succeed. The message: Being a mom is the hardest job in the world, but also the best.

Besides the commercial P&G invites consumers to join them and take part in the “Thank You, Mom” campaign on Facebook and claim to be THE proud sponsor of moms!

That’s a damn brilliant sponsorship to take ownership of considering your core brands offer everything from diapers, detergents, cleaning articles to kitchen appliances!

When I first saw the headline: “Charlie Sheen and Bavaria Beer Match up”, I was very surprised that anybody would choose the no. 1 crazy, provocative and insane character from Hollywood to endorse a brand.

However, with the twist of the NON alcohol and 0.00 procent I quickly changed my mind. I have no idear what Bavaria are communication in Dutch in the end of this commercial, but I actually think the link between Charlie, the brand and especially the drink works.

Charlie doesn’t play or feature to be anything else then the true Charlie Sheen and the man we all know and associate with drama, swearing and partying. He is just making money on poking fun at his own behavior and rehab - a typical Charlie Sheen thing to do.

More stories and videos will be uploaded and shared on Bavaria Facebook Page, where a tab is all about “Charlie Sheen is Reborn”