We all wait with great excitement to see and experience the Olympic Games in London this summer. Some look forward to the actual games and matches others to follow the innumerable brands, which will all struggle to come across and get their share of the attention and buzz.

One brand and company can be pretty sure to get full bookings and probably maximum revenue and that’s British Airways. To tell the consumers and soon to be travellers that BA is ready to meet the demand and go full speed, BBH has made this humorous spot:

Nike, UK probably looks forward to 2012 since it’s a great sports year with both the EURO 12 in Poland/Ukraine and the Olympic and Paralympic Games in London. To share the excitement Nike started looking forward to 2012 on New Year’s Eve with focus on how to #makeitcount:

“Tomorrow sees the start of a massive year for athletes across the UK. How are you going to up your game?”

Besides the film above Nike have made two films with two very different, yet experienced athletes – Rio Ferdinand and Paula Radcliffe. Rio Ferdinand has played over 250 games for Manchester United and has been capped by his country 81 times and back in 2003 Paula Radcliffe ran the marathon in 2:15:25 - a time which has yet to be beaten by any woman in the world.

The two films show that the two selected pros haven’t lost their motivation and desire to win trophies or beat records and how they will make it count this year…