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Nike: Roger Federer Doing some Fly-Swatting in New Nike Free Trainer 5.0

Mon, 20 May 2013 17:42:00 +0200

Nike has released a new commercial featuring their main tennis endorser, Roger Federer trying to swat a fly that has entered his home!.. I suppose, Nike seeks to show that Federer has many talents and the Trainer 5.0 many applications… :-)

Pedigree & AMV BBDO: Bad Dog, Good Dog - Feeding Brighter Futures Campaign

Thu, 16 May 2013 11:15:30 +0200

Pedigree has unveiled its ‘Feeding Brighter Futures’ campaign, pledging to feed one million meals to dogs in re-homing centres across the UK.

The campaign is supported by a fully-integrated campaign led by AMV BBDO with TV personality Paul O’Grady serving as the campaign’s ambassador. As part of the activity ‘Feeding Brighter Futures’ with Pedigree, the brand will become the fully-integrated sponsor of the second series of Paul O’Grady: For the Love Of Dogs, following a deal negotiated by ITV Commercial and Newscast.

A well-executed and emotinal TV advert featuring the story of a rescue dog and his journey to a forever home will also run as part of the campaign.

Johnson & Johnson: For All You Love - A Beautiful Corporate Image Campaign From TBWA\Chiat\Day

Sun, 05 May 2013 15:14:21 +0200

Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886.

Johnson & Johnson’s brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson’s baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.

Together with TBWA\Chiat\Day, L.A. the company has recently launched a new corporate campaign - For All You Love - It’s beautiful executed and returns to the roots of love and family.

With the new campaign effort, which also includes print and online ads and is backed by more than $20 million in media spending, Johnson & Johnson seeks to turn the page on several years of recalls, lawsuits and management turnover.

Whiskas Temptations & DDB Chicago: Work It Kitty

Fri, 03 May 2013 07:56:00 +0200

I’m more of a dog person, but still want to share this new fun campaign from Mars, Whiskas and DDB Chicago. The campaign focus on getting your kitty fit through exercise and having fun at the gym.

Besides watching the “Work it Kitty” below, you should definitely check out http://www.workitkitty.com and get the full aerobic work out experience, meet the cathletes etc.

Nokia Lumia 920 & Windows Phone 8 OS: "Time to Switch" Campaign Mocks Apple-Samsung Wars

Wed, 01 May 2013 20:34:06 +0200

Nokia and Microsoft have tried a number of ways to advertise the Lumia Windows Phone handsets, but the latest ad from Wunderman focus more on the two rivals Apple and Samsung instead of presenting and draw attention to the Lumia 920 features.

In a new minute long spot that’s due to air on US national TV, a wedding reception is interrupted by Apple and Samsung fans, which start to fight each others while two waiters and Nokia Lumia users have fun watching. End message: Don’t Fight, Switch.

Budweiser: The Buddy Cup - Making Toasting High-Tech and Instantly Social

Mon, 29 Apr 2013 07:34:42 +0200

The Buddy Cup, unveiled last week by the company’s Brazilian division, contains a innovative high-tech chip technology integrated with Facebook that makes two people friends on Facebook, when they clink their glasses together in a toast. The cup is paired with a Facebook account by using a QR code printed on the bottom, and a red LED serves as confirmation that you have a new friend.

The cups will supposedly be used at sponsored Budweiser events such as festivals, concerts etc. and are created by Agencia Africa to enhance brand activation and increase the interaction between Budweiser consumers.

New Evian Film From BETC France: Baby&Me - Live Young

Sat, 20 Apr 2013 14:25:23 +0200

Evian, the Danone water brand, is back once again with a new version of their famous baby commercials.

You probably remember “Roller Babies” from 2009, that keeps the Guinness World Record of the most viewed online advertising video ever! Well, Evian and BETC, France is now back with “Baby and Me” and this time the babies share the stage with their adult selves.

The campaign was launched online yesterday the 19th of April, but will also include a television commercial, outdoor advertising, and a smartphone app..

Roller Babies - 2009:

Dove Real Beauty: The Sketch Experiment - Testing Women's Self-Image and Self-Esteem

Wed, 17 Apr 2013 22:18:54 +0200

As a coincidence Unilever is once again the subject and advertiser, who deserves a post here on my blog.

For several years Unilever have been running the campaign “Real Beauty” as a social mission and the brand identity of Dove and this time together with Ogilvy, Brazil they have made a brilliant little project with a professional portrait sketcher.

I guess, we all know and are aware that women are their own worst beauty critics. However, according to Dove, only 4% of women around the world consider themselves beautiful!

To highlight this absurd distortion Dove conducted a great stunt with very convincing and compelling reactions from the participants

AXE Belgium: Integrated Campaign Case Study - Using Shazam as The Connector

Tue, 16 Apr 2013 19:03:00 +0200

Axe is known for its innovation and creativity within advertising, and I have shared several campaigns about the bold brand before.

This time Axe and Mindshare, Belgium have focused on online and television, two media extremely powerful on the target, but above all two very complementary media.

To connect the two media as simple and engaging as possible, Shazam was chosen as the application to cleverly bring more life to the TVC spot and create excitement into the campaign.

The idea might not be as revolutionary as stated in this case, but it would be great to see much more integrated campaigns with valuable and entertaining content. It’s time to move beyond the TVCs with nothing more than just a Facebook url or Twitter Hashtag.

Adidas - Chelsea FC: It's Blue. What else matters?

Tue, 09 Apr 2013 08:26:08 +0200

My heart belongs to another club in England, but this new campaign from Adidas and Chelsea F.C. is just outstanding and nails it regarding the club spirit with the focus on nothing but the blue color - “Prove your passion for the blues”.

They made a video where they poured all star players with blue paint and the result is an impressive commercial featuring players such as John Terry, David Luiz, Fernando Torres and Juan Mata.

PS: Only downside might be the association to Avatar :-)

Samsung Smart TV: "King of TV City" Campaign Launch New Screen with Innovative Gesture Controls

Thu, 04 Apr 2013 08:18:00 +0200

Samsung is currently launching a new global campaign “King of TV City” to promote its latest Smart TV, with Smart Recommendation and advanced voice / gesture control.

The agency CHI&Partners, London has produced the two TV spots which will run globally highlighting different features of the new 2013 Samsung Smart TV. - Perhaps focus can be said to be more on outstanding TVC production than actually displaying the control features, yet the execution sure is exceptional.

CHI&Partners have been working with Samsung since 2007 and especially the 2010 commercial “Waterfall” deserves to be remembered.

Waterfall 2010:

Time Warner Cable: Enjoy Better Campaign - Creatively Mixing Shows with Real Life

Sun, 24 Mar 2013 19:28:52 +0100

Time Warner Cable and Ogilvy & Mather New York have found a fun and creative way to promote its services by dropping celebrities into the real world or by taking the Average Joes and Plain Janes into the world of cable shows.

Games of Thrones:

The Walking Dead:

Homeland:

Coca-Cola: Come Together and Stand Up Against Obesity - The Problem or Part of the Solution?

Wed, 20 Mar 2013 21:02:25 +0100

Soft drinks have long been held as the worst of the worst in the fight against obesity. So much so that New York Mayor Michael Bloomberg banned the sale of soft drinks over 16 ounces within city limits.

But Coca Cola’s new public relations campaign has them saying they aren’t part of the problem, they are working to be part of the solution.

In the beginning of 2013, Coca-Cola first launched a two-minute ad during the cable news shows addressing soda’s role in the obesity epidemic. Their pitch: excess calories and weight issues come from all sources - not just from soft drinks. Then they go on to say how low-calorie drinks, like Diet Coke and Coke Zero, can help us stay skinny - or at least avoid getting fat.

Now, the company are not just distributing blame on other food and beverages, but pointing an accusing finger on the beloved piece of furniture known as a chair in this new ad from Publicis, Spain.

Lots can be said for and against the communication and the almost heroic position that Coca-Cola seeks to conquer, but the ad sure is well-executed and aligned with typical Coca-cola advertising.

Samsonite By Your Side: New Campaign "Enjoy Every Second" by Saatchi & Saatchi

Thu, 14 Mar 2013 20:43:39 +0100

99,9 percent of all people love to travel and to go on adventures and Samsonite wants to be by your side all the way.

With a new beautiful, emotional campaign called “Enjoy Every Second”, Samsonite and Saatchi & Saatchi, Brussels shows that even in those moments when everything is turned upside down, you can relax and enjoy your trip thanks to the brand, which take care of your belongings in all kinds of situations.

The new campaign is a sort of backward follow up from last year’s campaign, which focused on the emotions people show at airport arrivals, when all the adventures have come to an end.

Adidas: All in for #MyGirls Campaign Seek to Bring Girls Together With New Brand Direction

Tue, 12 Mar 2013 19:31:35 +0100

With an authentic and creative approach, Adidas and TBWA aims to inspire girls around the world with a #MyGirl campaign centred around stories, which they hope everybody can relate to.

The campaign is being launched and activated around the globe the next couple of days and you can find more info on Facebook or on the #MyGirls site

Domino's Celebrates Reaching 8 Million Fans on Facebook

Thu, 07 Mar 2013 10:42:32 +0100

Domino’s Pizza seldom make much use of its namesake domino logo, but on monday the chain toppled more than 50,000 dominos as a thank-you to fans after crossing the 8 million likes mark on Facebook.

The stunt is made and produced by Crispin Porter + Bogusky and took more than 120 hours to build with lots of hand-eye coordination.

HBO: Games of Thrones Season 3 - Brilliant Print Ad in New York Times with Dragon Shadow

Thu, 28 Feb 2013 07:52:15 +0100

With some creative minds and a little imagination HBO cleverly shows how to run an attention-demanding good old-fashioned print ad in the paper.

HBO’s Game of Thrones’ Season 3 premiere is about a month away and to let the readers know just how close that is, they made this two-page ad in Monday’s edition of the New York Times.

Moreover, a dragon was also reported to be hovering over HBO’s building in L.A. and the website IMDB.com on Tuesday.

Nike Japan: Run Like Me - The Social Running Experiment

Sun, 24 Feb 2013 09:31:00 +0100

Nike RUN Like ME was a cool campaign stunt made by Wieden + Kennedy and Nike, Japan to launch the new running shoe Lunarglide+ 4.

The Nike team created a unique interactive activation that merged Facebook, Nike+ and real world running with Joseph Tame.

Poor Joseph would run 10 more meters every time the campaign’s Facebook Like button was pressed. Nike+ GPS was used to track each run along the way and the routes ran created cool live GPS art using the streets of Tokyo.

The more people engaged on RUN Like ME, the more Joseph ran and in the end he traversed about 389 K in 30 days!

Heineken: The Candidate - When Recruiting Talent Becomes Great Marketing

Wed, 20 Feb 2013 18:07:00 +0100

Overwhelmed with 1,734 applicants for a role within the Champions League department, the Dutch beer brand sought to take advantage of the situation and make sure the efforts made to find the perfect candidate was worthwhile.

Instead of just asking the usual questions of ‘what is your biggest weakness and why do you want to work at our company’, the company put people on the spot and on camera with crazy twists, from the interviewer faking a medical emergency to seeing the interviewee’s reaction to a man jumping from the building.

Afterwards, Heineken then opened up the decision of who to hire by uploading videos of the top candidates and asked all the marketing department employees to vote for their favorite. The winning new recruit was finally announced and surprised at the Juventus Stadium right before a Champions League match!

The process is compiled in this great video, which inhances Heineken’s image as an unconventional youthful, cool brand and promotes Heineken as an employer brilliantly - Guess the next job advert will get thousands of applicants and not “only” 1,700.

Nivea Deo: THE stresstest - Picks Out ‘Wanted’ Travelers For Hidden Camera Prank

Thu, 14 Feb 2013 21:37:10 +0100

Airports are almost always a bit stressful even on a regular day with nothing unusual going on.

However to launch the new Stress Protect Deo and makes things worse Nivea and the agency Felix & Lamberti from Deutschland chose to freak out selected travelers.

In a matter of few minutes, the Nivea team secretly took photos, created fake newspapers and broadcast breaking bulletins just to get one unsuspecting passenger sweating - a poor passenger, who suddenly discovers, they are wanted!