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Tok&Stok: Easy Assemblage - Keep It Simple Stupid 12 months...

Wed, 30 May 2012 20:21:00 +0200

Tok&Stok: Easy Assemblage - Keep It Simple Stupid

12 months ago, I wrote about how Tok&Stok cleverly showed how easy the company’s furniture is to assemble by using only 140 characters in tweets - The Twitter manual. It was easy to understand, always at hand and saved tons of paper.

Today, The company have they same communication objective and delivers the message just as simply in this print ad. Kiss you say? - Yep it works… :-)

Volkswagen: The Original Click - Utilizing Bad Imitations

Mon, 28 May 2012 16:46:00 +0200

It’s not that I have any brand preferences, but once again I’m sharing a case from Volkswagen. Somehow the company and their chosen local agencies are just able to come up with brilliant and clever ideas no matter the branding object or focus. I have seen and shared campaigns regarding the Blue Motion technology, special features, cool launches of new models and now the following case, which communicates corporate quality and the use of original autoparts.

We are all aware, that for each successful video on Youtube, there is also poorly made imitations. In some cases it can even be hard to find the true orginal and some of these often bad copies has millions of views! - Thus, why not exploit this fact?

Almap BBDO and Volkswagen Brazil did and decided to sponsor some of the imitations and copies and put a banner in it saying “Don’t accept imitations, prefer original parts”. Besides the clever placement of video ads, clicking the banner would not sent viewers to the VW website, but redirected to the original video.

Check out the case:

Toyota IQ Street View - Completing Google's Work

Sun, 27 May 2012 11:21:43 +0200

The market for small cars is evolving faster than ever and now Toyota is ready to take part and win shares with the new IQ model.

With the agency Happiness from Brussels in Belgium, Toyoto has come up with one of the most clever Google Maps based promotional campaigns yet.

To help promote the small city car the company are driving the IQ around with a 360 degree panoramic camera rig strapped to the roof to capture Street View images and filling in all the blanks on Google Maps.

The campaign, currently running in Belgium, allows anyone to report a small street that doesn’t have Street View on the Toyota IQ - Street View Google Map. The Toyota IQ then travels to the street, captures the Street View images and adds them to the map.

It’s simply such an brilliant idea - The campaign shows off the car and how easy it is to maneuver around in the city and also adds value by completing the maps of the city.

Check it out below and visit the IQ Street View Website for more information..

Samsung Memory for All: A High Tech Consumer-focused Digital Campaign

Sun, 20 May 2012 16:48:00 +0200

Samsung Electronics, IDEO and Hungry Man recently launched a new digital advertising campaign focused on the significance of memory in PCs, smartphones and other digital devices, and the many advantages of Samsung memory.

Normally the more tech specific communication is directed towards businesses and professional procurement officers and thus not the consumers, but by visualizing user experiences with a humorous touch, the new video ads seek to tell just how important it is to choose electronic devices with memory components of high quality, high performance and low power consumption.

I question, if the consumer ever will be interested in these more indirect or hidden tech solutions as such. We demand high quality devices with the best possible technology, thus when facing the moment of truth and need to decide among brands, this will probably be of low value, priority and/or an expected functionality of the devices considered.

However, the frustrations shown and illustrated in the new web ads are certainly something consumers can identify with, which to my belief, is a vital first step to persuade consumers to actually be aware and care.

Jägermeister: A Stronger Bond - A Seat at the Table

Sat, 19 May 2012 15:48:32 +0200

When visiting the international website of Jägermeister you will currently see and experience true storytelling - this is brand building when it’s best. The Jägermeister brand has and will with campaigns like this manage to stay relevant and strengthen the brand identity without neglecting or disregard the brand history and heritage.

This is how the storytelling begins:

“Jägermeister was invented by a passionate hunter as a strong drink to toast achievements and seal bonds amongst strong men.

Today, a group who live up to this legacy have been offered a seat at The Table, a place where men who have lived lives darker and brighter than others come together.

Like Jägermeister, they are strong and untamed. And like the men that came before them, they achieved their success with the help of their brothers.”

Watch the introducing video of “The Stronger Bond” below and take time to visit the website to learn more about the brave men and badasses, who have earned a seat at The Table.

Credits also goes to the agency Mistress, Venice - US.

Smart Car: The Twitter Stop-Motion Animation

Fri, 18 May 2012 14:12:35 +0200

Thus, I have written about Peugeot’s Social Strategy in Panama and about VW regarding the FlipDrive of Amarok, and of course I then also have to share this little Twitter stunt from Smart, BBDO and LEMURIA in Buenos Aries.

I have somehow totally unintended started a small series of posts concerning different automotive brands and their use of social platforms and thus although this case is now about a month old, it should be among the shared.

Smart, BBDO and LEMURIA Buenos Aries have capitalized on the brand characteristics of being small to make this fun and effective animation that turns the brand’s Argentinean Twitter feed into a stop-motion “commercial” made of 450-plus tweets.

You can see the final effect on the video below, but it’s actually even better to go to Smart Argentina’s Twitter page sign up and play around. Use the “J” key to scroll forward and “K” to shift into reverse, and watch an animated Smart car travelling around the city streets.

Volkswagen Amarok: Introducing The FlipDrive on Facebook

Thu, 17 May 2012 15:56:00 +0200

Just the other day, I wrote about how Peugeot and Tribu DDB from Panama have made a pretty cool integrated social campaign including the use of Pinterest.

Today, I will share another case with VW instead - again it’s all about pictures yet not as interactive. I have no idea if this was created due to the lack of budget to make an actual commercial or if VW and McCann Erickson, Istandbul just found it fun to be the first to create an Facebook album flipbook. :-)

No matter what it is creative to simply use 200 pictures and make the FlipDrive.

Peugeot Panama: The Cross Social Media Campaign

Sun, 13 May 2012 14:46:56 +0200

Tribu DDB, Panama were briefed to make a social strategy to Peugeot and ended up with a true cross social media campaign with the “Car Show”. I’m not impressed by the engagement effort and idea with hidden pieces of the picture, but sure find it well-integrated with Facebook, Twitter, Foursquare, Pinterest and of course Peugeot’s website…

Check out the case:

LEGO Star Wars: Builders of Sound - From Nerd to Nerd

Thu, 10 May 2012 20:06:39 +0200

With a brief from LEGO to create excitement for the LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D the agency Serviceplan came up with the idea to build a gigantic street organ consisting of 20,000 LEGO Star Wars bricks!

The bricks were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets, the concept also promoted different Star Wars packages by the integration of four different Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).

Around the time of the premiere, the street organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and also order the sets built on the organ via a QR-Code and a microsite.

Yep, it’s very nerdy - but totally aligned with the target group and displayed LEGO in a new context.

Ray-Ban: The Bright Light App - Bring on Your Sunglasses

Sun, 06 May 2012 11:22:00 +0200

The number of both usefull and absolutely useless apps are growing every minute and every major brand with self-respect feel the need to take part.

I’m 100 % pro brand building apps when they are value adding and actually enhancing the brand experience, improving the pre- or post point of sales situation or just an usefull service aligned with the brand itself or the consumption situation etc..

In my opinion Ray-Ban (with help from a group of students at Berghs School of Communication in Stockholm) have succeeded in creating an app, which matches perfectly to the brand’s younger target group and creates value closely linked to the brand.

The released ‘Bright Light’ app lets users in on the sunniest spots in town and make it easy to get out of the darkness and besides telling you where to get the best tan during the day, the app also provides instructions to the most sun-soaked route available for users to get to their local sunny destination..

Guinness and BBDO New York: The QR Cup - Perfect Timing

Wed, 02 May 2012 20:36:42 +0200

In the endless work to create talk and attention to the Guinness brand, BBDO New York created a very clever point-of-sale campaign with this QR code cup.

As illustrated, the QR code was designed to only work if the cup was full of Guinness, a lager or pilsner just wouldn’t do and show the QR. However, with Guinness you were able to scan the code and create activation. Drinkers could use the QR code to download exclusive content or broadcast social media messages via their cup.

Thanks to the utilization of the distinctive color of the beer, the campaign literally tied with the product and even consumption situation because you had to order the dark beer in order to participate. Order, engage, enjoy and share - now that’s great thinking..

ZonaJobs: How Many Times can Grandma Die?

Wed, 02 May 2012 07:43:18 +0200

ZonaJobs and DraftFCB, Buenos Aries are asking, “How many times can Grandma Die?” - The question may seem odd, but we all know how imaginative we can be (some - not me), when we want to make up excuses to avoid going to work :-)

This is an great idea, well-executed and hilarious advert:

VW: Park Assist Technology - Be Fearless

Sun, 29 Apr 2012 14:00:35 +0200

In a few weeks I will be the happy owner of my first car, a brand new VW Up! It’s supposed to be the best car within the small size range and also very easy to handle - especially when driving around and parking in the city.

Hopefully, no parking space will seem to difficult or small to my confidence and abilities behind the wheel. However, I must admit that if I come across these “Nightmare Parks” situations, I probably will go around the block to find another spot…

Credit goes to DDB Sidney

P&G London 2012 - Behind All Athletes is a Hardworking Mom

Mon, 23 Apr 2012 19:23:23 +0200

According to P&G we wouldn’t have all the great Athletes gathered in London this summer without the moms. The athletes have trained thousands of hours and no doubt required a lot of help from a hardworking mom with endless laundry piles and lots of driving or coordinating transport to and from practice.

In this spot made by W+K Portland, P&G shows appreciation to and honors the moms and all the efforts made to help their children succeed. The message: Being a mom is the hardest job in the world, but also the best.

Besides the commercial P&G invites consumers to join them and take part in the “Thank You, Mom” campaign on Facebook and claim to be THE proud sponsor of moms!

That’s a damn brilliant sponsorship to take ownership of considering your core brands offer everything from diapers, detergents, cleaning articles to kitchen appliances!

Charlie Sheen is Reborn in New Bavaria Beer Ad!?

Sat, 14 Apr 2012 11:21:55 +0200

When I first saw the headline: “Charlie Sheen and Bavaria Beer Match up”, I was very surprised that anybody would choose the no. 1 crazy, provocative and insane character from Hollywood to endorse a brand.

However, with the twist of the NON alcohol and 0.00 procent I quickly changed my mind. I have no idear what Bavaria are communication in Dutch in the end of this commercial, but I actually think the link between Charlie, the brand and especially the drink works.

Charlie doesn’t play or feature to be anything else then the true Charlie Sheen and the man we all know and associate with drama, swearing and partying. He is just making money on poking fun at his own behavior and rehab - a typical Charlie Sheen thing to do.

More stories and videos will be uploaded and shared on Bavaria Facebook Page, where a tab is all about “Charlie Sheen is Reborn”

TIC TAC: The Flashmob of 2012 - Fainting due to Bad Breath

Fri, 13 Apr 2012 07:45:33 +0200

This is certainly among one of the most funny and great Flash mobs in a long time. No dancing, no fights or drama just people fainting.

When a man asks a passer-by the way to the train station, he suddenly faints, as well as 50 people around him! Scary! The message: don’t walk around with bad breath. :-)

Besides the 50 people on the square, I love that a screen shows how the fainting continues around the city.

Credits go to Ogilvy & Mather, Paris.

Nike: Run with the Money and Make It Count!?

Tue, 10 Apr 2012 19:55:26 +0200

The following bold and brilliant short movie is completed and produced by the brothers Van and Casey Neistat. Two upcoming guys and brothers, which have been making shorts for years, is now on the take-off to the fame with the documentary Bike Thief, a new show on HBO and not least thanks to this stunt.

The thing with this short film is, if you’re an aspiring film maker and got the opportunity to make a film for Nike, it would probably be something you would take very seriously and a project to which you would give your best of everything.

Therefore, running off with the production money from Nike and travelling around the world instead may seem like an unthinkable thing to do - even crazy..

However, the brothers seem to knew exactly what they were doing. The task from Nike was to make a short film promoting the new Fuelband range mixed with the “Make it count” concept and communication. The interpretation of the brief to just run and run with the money until broke might as said seem crazy, but the result is absolutely amazing, and Nike is probably more than satisfied with the growing number of views and the buzz created.

Magnum Pleasure Hunt 2 - Let the Online Surfer Game begin

Mon, 09 Apr 2012 13:42:32 +0200

You probably all remember last year’s successful Pleasure Hunt from Magnum and the agency Lowe Brindfors and now it’s time to play once again.

This time you will be challenged with buzy streets in New York, fly over Paris and surf the waves of Rio De Janeiro. Again the hunt is well-executed (even with Bing), actually fun to play and leave you with the urge to travel and eat a giant Magnum - To play click here.

Samsung Galaxy Note - Even Elephants can handle it!?

Tue, 03 Apr 2012 21:22:51 +0200

Even if it’s real, I don’t know, if I would choose a smartphone just because it can be handled by an Elephant!? However, it sure hits with the cuteness factor and furthermore, yesterday I wrote about how HTC are launching a campaign with a student photographer, who jumps out a plane and shoots a model above the Phoenix desert! - another unrealistic scenario regarding the usability from the consumers’ perspective.

You might also question the authenticity, but Samsung and the agency Crispin Porter + Bogusky deny it’s fake and recently uploaded a short unedited follow up to prove otherwise - I won’t claim or conclude anthing, I’m entertained, but certainly still not convinced.

HTC One - Ready to Compete: Skydiving while Photographing

Sun, 01 Apr 2012 11:32:00 +0200

The agency Mother London and HTC is ready to launch a new campaign with a photography student and a model falling at 126 miles an hour in the Arizona desert.

The concept is to complete a photoshoot with the HTC One, while jumping out of a plane and then use the photos taken on the phone in print ads in several magazines and on outdoor.

Nick Jojola is the photographer in the ad targeting the US and Europe, but the campaign also features another real photo student, whose ads will run in Asia-Pacific. HTC spent $121 million in U.S. measured media last year, according to Kantar Media and this campaign will be the biggest so far starting with a launch in the U.S. and then 40 other markets.

The HTC One campaign is aimed to regain momentum in the smartphone market, which has become more intense than ever with marketing budgets rising into the strasophere. Apple and Samsung, the close rivals to HTC, are both top-100 advertisers by spending in the U.S. and globally, however the battlefield is much bigger than that with more than 10 ambitious manufacturers such as LG, Sony Ericsson, Nokia etc..