Duracell - Toronto: Moments of Warmth

I absolutely love the utilization of context and two-sided thought of warmth in this outdoor idea from Duracell and the creative agency Cossette in Toronto.

To create a easily accessible space for moments of warmth during the cold winters in Canada, Duracell build these unique bus stop shelters.

The shelters were outfitted with heaters that provided warmth in the coldest of places, and the only thing needed was teamwork by the awaiting passengers.

To increase the brand relevance the shelters was moreover created like a actual battery in which the positive and negative connections needed to be completed in a circuit.

The team work needed was to join hands and touch each end of the bus shelter, thus the circuit became complete and heat was generated.

  1. attention2ads posted this
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