Ballantine’s: The tshirtOS - the World’s First Wearable, Sharable, Programmable T-shirt!
This t-shirtOS project is just amazing! I had never heard of the brand Ballantine’s until very recently during a business meeting with Pernod Ricard Denmark. However the brand is making much more cool campaigns and communication than you might think about a Scotch whisky brand.
In this project Ballantine’s want to innovate consumers possibility to express themselves and enhance the power of personal expression in general by making an programmable and shareable T-shirt!.
TshirtOS - It sounds crazy, but check out the campaign on the website or on Facebook and watch this very informative film by Ballantine’s and Cutecircuit:
