I often share pure commercial work and cases, but today I need to share this stunt made by FoxP2 from South Africa regarding poor crime conviction rates.
Apparently, more and more South African criminals escape conviction due to people disturbing crime scene evidence and the communication objective and goal of DNA Project therefore was to educate the public to never interfere with any crime scene.
FoxP2 chose to created a 6x8m canvas out of small white stones. Onto this they spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognizable. - The result or proces of erasing the mugshut is quite provocative and unpossible to misinterpret.