Nike, UK probably looks forward to 2012 since it’s a great sports year with both the EURO 12 in Poland/Ukraine and the Olympic and Paralympic Games in London. To share the excitement Nike started looking forward to 2012 on New Year’s Eve with focus on how to #makeitcount:

“Tomorrow sees the start of a massive year for athletes across the UK. How are you going to up your game?”

Besides the film above Nike have made two films with two very different, yet experienced athletes – Rio Ferdinand and Paula Radcliffe. Rio Ferdinand has played over 250 games for Manchester United and has been capped by his country 81 times and back in 2003 Paula Radcliffe ran the marathon in 2:15:25 - a time which has yet to be beaten by any woman in the world.

The two films show that the two selected pros haven’t lost their motivation and desire to win trophies or beat records and how they will make it count this year…