O Boticario: From Print Ad to Makeup Tips - Rethinking Print
AlmapBBDO have cleverly mixed mobile and magazine with an interactive print ad for the beauty company O Boticario.
The small case is a fine and intelligent way to get more value and interaction out of an otherwise simple print ad. Through O Boticario’s app consumers can get a full beauty-tutorial on how to achieve the magazine look using the brand’s new makeup line.
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