Thus, I have written about Peugeot’s Social Strategy in Panama and about VW regarding the FlipDrive of Amarok, and of course I then also have to share this little Twitter stunt from Smart, BBDO and LEMURIA in Buenos Aries.

I have somehow totally unintended started a small series of posts concerning different automotive brands and their use of social platforms and thus although this case is now about a month old, it should be among the shared.

Smart, BBDO and LEMURIA Buenos Aries have capitalized on the brand characteristics of being small to make this fun and effective animation that turns the brand’s Argentinean Twitter feed into a stop-motion “commercial” made of 450-plus tweets.

You can see the final effect on the video below, but it’s actually even better to go to Smart Argentina’s Twitter page sign up and play around. Use the “J” key to scroll forward and “K” to shift into reverse, and watch an animated Smart car travelling around the city streets.

Just the other day, I wrote about how Peugeot and Tribu DDB from Panama have made a pretty cool integrated social campaign including the use of Pinterest.

Today, I will share another case with VW instead - again it’s all about pictures yet not as interactive. I have no idea if this was created due to the lack of budget to make an actual commercial or if VW and McCann Erickson, Istandbul just found it fun to be the first to create an Facebook album flipbook. :-)

No matter what it is creative to simply use 200 pictures and make the FlipDrive.

Tribu DDB, Panama were briefed to make a social strategy to Peugeot and ended up with a true cross social media campaign with the “Car Show”. I’m not impressed by the engagement effort and idea with hidden pieces of the picture, but sure find it well-integrated with Facebook, Twitter, Foursquare, Pinterest and of course Peugeot’s website…

Check out the case:

With a brief from LEGO to create excitement for the LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D the agency Serviceplan came up with the idea to build a gigantic street organ consisting of 20,000 LEGO Star Wars bricks!

The bricks were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets, the concept also promoted different Star Wars packages by the integration of four different Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).

Around the time of the premiere, the street organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and also order the sets built on the organ via a QR-Code and a microsite.

Yep, it’s very nerdy - but totally aligned with the target group and displayed LEGO in a new context.

The number of both usefull and absolutely useless apps are growing every minute and every major brand with self-respect feel the need to take part.

I’m 100 % pro brand building apps when they are value adding and actually enhancing the brand experience, improving the pre- or post point of sales situation or just an usefull service aligned with the brand itself or the consumption situation etc..

In my opinion Ray-Ban (with help from a group of students at Berghs School of Communication in Stockholm) have succeeded in creating an app, which matches perfectly to the brand’s younger target group and creates value closely linked to the brand.

The released ‘Bright Light’ app lets users in on the sunniest spots in town and make it easy to get out of the darkness and besides telling you where to get the best tan during the day, the app also provides instructions to the most sun-soaked route available for users to get to their local sunny destination..