Attention2Ads

Sep 16

EA SPORTS: FIFA 15 - Feel the Game by Wieden+Kennedy

EA SPORTS is once again ready with a new FIFA version and this fall focus is on putting fans center stage - and close, very close to the real thing.

‘Feel The Game’ created by Wieden+Kennedy Amsterdam, celebrates the arrival of FIFA 15 and depicts how players are now so close to the action they can literally feel the emotion of every tackle, save and goal.

I think W+K have hit the spot once again combining sick moves and awesome graphics with a great blend of showing the actual game and the gaming experience.

Sep 10

Beats By Dre: Powerbeats2 Wireless Ad Features a Fierce Serena Williams - Talk About Perfect Timing

Serena Williams just proved why she is the #1 female tennis player in the world by winning her sixth US Open title and with the release of this ad Beats by Dre should have a medal for timing and let’s maybe also throw in another to the agency R/GA for the execution.

The new ad shows Serena working out while wearing her wireless Beats earphones and listening to music by 2 Chainz’s and the song Black Unicorn, which just make the perfect fit. The narrative is moreover beautifully interspersed with shots of Williams’ hometown of Compton, California, which is actually the same place Dr. Dre grew up.

Sep 09

The Times & The Sunday Times: The Unquiet Film Series - True-life Stories Behind The Stories

The Times and The Sunday Times have launched som unusual great content “The Unquiet Film Series" promoting the newspaper’s staff and the company’s history of creating news for decades.

The Unquiet Film Series is a collection of 12 films (7 has been released) celebrating the historical and cultural impact of The Times (est. 1785) and The Sunday Times (est. 1822) newspapers, crafted by some of the very best filmmakers through unprecedented access to 229 years of archive material.

The project is the result of a collaboration between News UK, Team News creative agency Grey London, production company Betsy Works. .