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Apr 21

GRAACC: Snoopy, Hello Kitty and Garfield Shave Their Heads to Support Cancer Awareness Month in Brazil

Ogilvy, Brazil have worked together with GRAACC, Brazilian children’s cancer hospital for several years. Back in 2010 the campaign "Donate Your Website" won a Silver Cannes Lions and now this moving campaign have been created to honor National Childhood Cancer Day. - I guess it could also win a prize or two at this year’s Cannes Lions in June..

The idea: Famous cartoons from all over the world have gone bald and thereby sends out the message that a child with cancer deserves to be treated just like any other child.

Result: Being bald simply became less taboo and unfamiliar among kids! - Brilliant work and definitely worth sharing..

Check out more on the campaign website, baldcartoons.com, where visitors can pledge their support.

Apr 14

Diesel: A-Z of Dance in New Flexible Jersey-Denim Collection - The #JoggJeans

Diesel has teamed up with i-D to promote its new Jogg Jeans collection via a cool yet informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line.

Each letter represents a different dance, showcasing 26 of the world’s favourite dance styles from krumping and twerking to rumba and bangra, revealing the movement potential of Diesel’s Jogg Jeans.

I a big fan of the energy, diversity and just plain kickass attitude in this video, which I’m sure appeal to the target group.

Apr 06

Volkswagen: Kombi and The Last Wishes - Story Telling of Exceptional Quality

The following documentary about the The VW Type 2 or VW Bus T1 (Kombi) took six months in the making. Guess, brilliant content about brand and product heritage and history takes time, but it sure is worth it.

I have seen great separate pieces of content in regard to the decision to phase the model out at VW, but this film from Brazil, (home country to the factory, that has been producing the vehicle in 56 years) has everything.

Credits goes to the creative agency AlmapBBDO Brazil, who has manage to create a film with nostalgia, fun facts, history and heritage with a tone of voice and brand personality that seems to natural - yet without going over the top with life changing or life saving stories.

The VW model have had many different purposes and drivers during the last 56 years and that is just exactly what’s captured so well in this film.

You can find more information about the 56 limited edition and stories here.