I don’t know what to think of the new Harvey Nichols campaign created by adam&eveDDB. It stands out and it’s bold, but I’m not sure I would want to swim against the current, when it comes to the Christmas values of generosity and being unselfish - maybe I’m just old school.
However, at least it makes a change from the sickly tone of some of the rivals’ efforts and campaigns… and one thing’s for sure it’s once again worth sharing the Harvey Nichols campaign from 2011 - The Walk of Shame..
I love when the Christmas commercial starts to pop up on my TV screen and the buzz begins online. This year, I first of all want to share these 5 very different contributions from John Lewis, Tesco, Marks & Spencer, Coca-Cola and Boots.
John Lewis is of course by far my favorite. Not only is the ad absolutely amazing but the entire content strategy seems to deserve credit and be noted. - Check out "The Bear and The Hare" site for more info, the e-book and much more or get “The Bear and The Hare” merchandise here!..
Tesco is more about nostalgia and very down-to-earth, which is very typical Tesco as it’s part of their core brand value.
Marks & Spencer on the other hand has created a combination of supermodels and Oz and Alice in Wonderland in a typical magical Christmas advert - not very original, but nicely executed.
Coca-Cola has turned things around and asks the viewer to spread the Christmas Spirit with a letter from Santa - yes from Santa.
….and finally Boots suggests to give presents not only to family and friends, but also to the people who have done something special for you.
Before it’s time to evaluate and share a lot of Christmas ads, I want to share yet another Halloween ad. This time credits go to OralB and Crest from P&G and the agency Publicis Kaplan Thaler, who came up with the idea to test healthy snacks on kids right before Halloween.
The kids reactions are predictably very adorable as they among others spit healthy cupcakes all over the inside of their space helmets and even throw up and not least give totally honest feedback.