Ogilvy, Brazil have worked together with GRAACC, Brazilian children’s cancer hospital for several years. Back in 2010 the campaign "Donate Your Website" won a Silver Cannes Lions and now this moving campaign have been created to honor National Childhood Cancer Day. - I guess it could also win a prize or two at this year’s Cannes Lions in June..
The idea: Famous cartoons from all over the world have gone bald and thereby sends out the message that a child with cancer deserves to be treated just like any other child.
Result: Being bald simply became less taboo and unfamiliar among kids! - Brilliant work and definitely worth sharing..
Check out more on the campaign website, baldcartoons.com, where visitors can pledge their support.