Dunkin’ Donuts has partnered with Discovery Channel to become sponsor of this year’s Shark Week - television’s longest running must-see TV event, which is returning to the Discovery Channel on August 10.
Besides being the TV sponsor and getting lots of exposure, Dunkin’ Donuts have created a special Shark Bite Donut and will from today activate the sponsorship with special offers and competitions.
To join in on the yearly feeding frenzy, Dunkin’ Donuts is asking both DD and shark fans across the US to, “Take a Bite, Take a Pic.”. Anyone who shares a selfie on Twitter or Instagram of taking a bite out of their favorite breakfast item using the special hashtag #DDSharkWeek can win prizes.
Some “Take a Bite, Take a Pic” participants will also be featured on Discovery Channel’s “Shark After Dark”, as each night host Josh Wolf encourages viewers to visit the special website sharkweek.com/dunkin to vote for the “Dunkin’ Bite of the Nite.”