May 2012
12 posts
11 tags
14 tags
Volkswagen: The Original Click - Utilizing Bad...
It’s not that I have any brand preferences, but once again I’m sharing a case from Volkswagen. Somehow the company and their chosen local agencies are just able to come up with brilliant and clever ideas no matter the branding object or focus. I have seen and shared campaigns regarding the Blue Motion technology, special features, cool launches of new models and now the following...
15 tags
Toyota IQ Street View - Completing Google's Work
The market for small cars is evolving faster than ever and now Toyota is ready to take part and win shares with the new IQ model.
With the agency Happiness from Brussels in Belgium, Toyoto has come up with one of the most clever Google Maps based promotional campaigns yet.
To help promote the small city car the company are driving the IQ around with a 360 degree panoramic camera rig strapped...
15 tags
Samsung Memory for All: A High Tech...
Samsung Electronics, IDEO and Hungry Man recently launched a new digital advertising campaign focused on the significance of memory in PCs, smartphones and other digital devices, and the many advantages of Samsung memory.
Normally the more tech specific communication is directed towards businesses and professional procurement officers and thus not the consumers, but by visualizing user...
12 tags
Jägermeister: A Stronger Bond - A Seat at the...
When visiting the international website of Jägermeister you will currently see and experience true storytelling - this is brand building when it’s best. The Jägermeister brand has and will with campaigns like this manage to stay relevant and strengthen the brand identity without neglecting or disregard the brand history and heritage.
This is how the storytelling begins:...
16 tags
Smart Car: The Twitter Stop-Motion Animation
Thus, I have written about Peugeot’s Social Strategy in Panama and about VW regarding the FlipDrive of Amarok, and of course I then also have to share this little Twitter stunt from Smart, BBDO and LEMURIA in Buenos Aries.
I have somehow totally unintended started a small series of posts concerning different automotive brands and their use of social platforms and thus although this case...
10 tags
Volkswagen Amarok: Introducing The FlipDrive on...
Just the other day, I wrote about how Peugeot and Tribu DDB from Panama have made a pretty cool integrated social campaign including the use of Pinterest.
Today, I will share another case with VW instead - again it’s all about pictures yet not as interactive.
I have no idea if this was created due to the lack of budget to make an actual commercial or if VW and McCann Erickson, Istandbul...
16 tags
Peugeot Panama: The Cross Social Media Campaign
Tribu DDB, Panama were briefed to make a social strategy to Peugeot and ended up with a true cross social media campaign with the “Car Show”. I’m not impressed by the engagement effort and idea with hidden pieces of the picture, but sure find it well-integrated with Facebook, Twitter, Foursquare, Pinterest and of course Peugeot’s website…
Check out the case:
18 tags
LEGO Star Wars: Builders of Sound - From Nerd to...
With a brief from LEGO to create excitement for the LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D the agency Serviceplan came up with the idea to build a gigantic street organ consisting of 20,000 LEGO Star Wars bricks!
The bricks were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets, the...
14 tags
Ray-Ban: The Bright Light App - Bring on Your...
The number of both usefull and absolutely useless apps are growing every minute and every major brand with self-respect feel the need to take part.
I’m 100 % pro brand building apps when they are value adding and actually enhancing the brand experience, improving the pre- or post point of sales situation or just an usefull service aligned with the brand itself or the consumption...
12 tags
Guinness and BBDO New York: The QR Cup - Perfect...
In the endless work to create talk and attention to the Guinness brand, BBDO New York created a very clever point-of-sale campaign with this QR code cup.
As illustrated, the QR code was designed to only work if the cup was full of Guinness, a lager or pilsner just wouldn’t do and show the QR. However, with Guinness you were able to scan the code and create activation. Drinkers could use the QR...
12 tags
ZonaJobs: How Many Times can Grandma Die?
ZonaJobs and DraftFCB, Buenos Aries are asking, “How many times can Grandma Die?” - The question may seem odd, but we all know how imaginative we can be (some - not me), when we want to make up excuses to avoid going to work :-)
This is an great idea, well-executed and hilarious advert:
April 2012
8 posts
10 tags
VW: Park Assist Technology - Be Fearless
In a few weeks I will be the happy owner of my first car, a brand new VW Up! It’s supposed to be the best car within the small size range and also very easy to handle - especially when driving around and parking in the city.
Hopefully, no parking space will seem to difficult or small to my confidence and abilities behind the wheel. However, I must admit that if I come across these...
18 tags
P&G London 2012 - Behind All Athletes is a...
According to P&G we wouldn’t have all the great Athletes gathered in London this summer without the moms. The athletes have trained thousands of hours and no doubt required a lot of help from a hardworking mom with endless laundry piles and lots of driving or coordinating transport to and from practice.
In this spot made by W+K Portland, P&G shows appreciation to and honors the...
18 tags
Charlie Sheen is Reborn in New Bavaria Beer Ad!?
When I first saw the headline: “Charlie Sheen and Bavaria Beer Match up”, I was very surprised that anybody would choose the no. 1 crazy, provocative and insane character from Hollywood to endorse a brand.
However, with the twist of the NON alcohol and 0.00 procent I quickly changed my mind. I have no idear what Bavaria are communication in Dutch in the end of this commercial, but I...
7 tags
TIC TAC: The Flashmob of 2012 - Fainting due to...
This is certainly among one of the most funny and great Flash mobs in a long time. No dancing, no fights or drama just people fainting.
When a man asks a passer-by the way to the train station, he suddenly faints, as well as 50 people around him! Scary! The message: don’t walk around with bad breath. :-)
Besides the 50 people on the square, I love that a screen shows how the fainting...
10 tags
Nike: Run with the Money and Make It Count!?
The following bold and brilliant short movie is completed and produced by the brothers Van and Casey Neistat. Two upcoming guys and brothers, which have been making shorts for years, is now on the take-off to the fame with the documentary Bike Thief, a new show on HBO and not least thanks to this stunt.
The thing with this short film is, if you’re an aspiring film maker and got the...
12 tags
Magnum Pleasure Hunt 2 - Let the Online Surfer...
You probably all remember last year’s successful Pleasure Hunt from Magnum and the agency Lowe Brindfors and now it’s time to play once again.
This time you will be challenged with buzy streets in New York, fly over Paris and surf the waves of Rio De Janeiro. Again the hunt is well-executed (even with Bing), actually fun to play and leave you with the urge to travel and eat a giant...
15 tags
Samsung Galaxy Note - Even Elephants can handle...
Even if it’s real, I don’t know, if I would choose a smartphone just because it can be handled by an Elephant!? However, it sure hits with the cuteness factor and furthermore, yesterday I wrote about how HTC are launching a campaign with a student photographer, who jumps out a plane and shoots a model above the Phoenix desert! - another unrealistic scenario regarding the usability...
21 tags
HTC One - Ready to Compete: Skydiving while...
The agency Mother London and HTC is ready to launch a new campaign with a photography student and a model falling at 126 miles an hour in the Arizona desert.
The concept is to complete a photoshoot with the HTC One, while jumping out of a plane and then use the photos taken on the phone in print ads in several magazines and on outdoor.
Nick Jojola is the photographer in the ad targeting the US...
March 2012
9 posts
15 tags
LG: The World's Slimmest TV - Smart Thief Caught...
I don’t know why this cool stunt from LG hasn’t catched my attention before now!? However, I still have to share this - the sale and product claim from LG might be outdated (uploaded back in late December 2011) but the idea and simple execution is certainly worth checking out.
Credit goes to Y&R, Amsterdam - and that’s it, Don’t want to ruin the surprise :-)
12 tags
Nokia: Around the World on 1 Battery - A USP put...
Would I love to be the one chosen to follow in the footsteps of Jules Verne’s journey “Around the world in 80 days”? Ohh yes.. :-)
It might have been exhausting and stressful to visit 12 cities on 4 continents in a week, however totally exciting and worth it and not least a cool story to tell. Speaking of story, the idea to display and show off the new smartphone from Nokia...
16 tags
AXE Shower Gel - Step and Keep Up with your Girl
BBH London have created a new series of commercials for Axe Shower Gel and with this new campaign the brand goes “soft” and refreshingly changes the approach. Now, the male heroes already have the girls and the issue isn’t scoring but keeping them and their unique personalities satisfied.
The ads are thereby not typical Axe - but for once, features men trying to keep up with...
15 tags
Milka Case Study: The Cursor Meeting - Online...
This “Cursor Meeting” must be the most simply idea to get people to interact - not only with the Milka brand but also connecting collectively.
The brand needed to demonstrate Milka’s purpose online: bringing people together. This seem pretty difficult since in a virtual space nobody is present physically. Only our cursors represent us and therefore somehow the brand and HPS...
21 tags
Project Re:Brief by Google: Updating Classic Ads...
In 2011, Google partnered with four global brands in an advertising experiment - The Project Re:Brief. The goal was simply to test, how the ideas that defined the advertising industry in its infancy, can inspire a whole new generation of creatives and marketers.
Of course, the remaking of these ads not only make the classic ads contemporary but also shows off Google’s own technology. The...
10 tags
Virgin Mobile: The Fantastic Tale of Young Branson
Lots can be said and thought about Sir Richard Branson, but the Virgin Group has made its mark with more than 200 companies in over 30 countries. The group has expanded into leisure, travel, tourism, mobile, broadband, TV, radio, music festivals, finance and even health.
Thanks to Virgin Grouo, Branson is apparently the 4th richest citizen of the United Kingdom, according to the Forbes 2011...
14 tags
L'Odyssée de Cartier - An Incredible Epic: Follow...
I just came across this unbelieveble, comprehensive and beautiful new Cartier film, described as a journey between dream and reality.
Cartier has decided to have a film debut by creating a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope created with the brand’s emblem, the panther as the starring role.
The image building film is made to...
17 tags
The Guardian: Three Little Pigs - The Whole...
This hilarious new ad for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how the paper would cover the story of Three Little Pigs from the paper’s front page headline, to web coverage with footage from the scene, to social media discussions and even outcry on Twitter.
The ad creatively follows the developing story of the pigs’ arrest...
18 tags
Nike: The Chase - "Catch the Flash", Off- and...
Nike have done it again - been creative about a product launch and thus deserves another post to be shared. The creative campaign was a combination of a street and online game, where 50 Nike runners in fully reflecting Vapor Flash Jackets were chased on Vienna’s dark streets and - thanks to a GPS data transferring app - online at the same time.
The game concept place the product/Jacket in...
February 2012
12 posts
15 tags
Hulu reaches the Masses with Traditional TV Ads...
Hulu is an online video service that offers a selection of hit shows, clips, movies and more at Hulu.com, numerous destination sites online, and through an ad-supported subscription service, Hulu Plus.
Hulu’s selection of premium programming is provided by more than 350 content companies including FOX, NBC Universal, ABC, The CW, Univision, Criterion, A&E Networks, Lionsgate, Endemol,...
16 tags
Salma Hayek with Mustache - The New "Got Milk"...
The “Got Milk” campaign have had an innumerable celebrities and Hollywoord stars as spokespersons for the The Milk Processor Education Program, a federal funded organization which promotes daily intake of calcium.
The print ads featuring a celeb with a milk mustache has become well
-known all over the world and now Salma Hayek has been chosen to be the next bilingual celebrity...
18 tags
Nike+ "Make it Count" - A day in the Life of the...
I can’t help it, Nike just keep making the coolest ads and online films and now it is time to share yet another web film.
As earlier written in a post last month, Nike+ is focusing on “making it count” - every day, every training is about getting one step closer to your goal. A branding concept very relevant with a year of both the EURO2012 and the Olympics.
This film shows...
17 tags
NextGenTel / Telia: Poor Souls on the Internet -...
Apparently, NextGenTel, MK Norway and Bacon Oslo have had a creative brainstorm about the consequences of slow internet and very originally wondered what happens to the poor souls on the internet when your video player buffers or your game lags.
As can been seen in this new spot NextGenTel believes that just as the users experiencing the slow connection, the online souls too are sad and feel...
13 tags
General Electric and BBDO: Man versus Machines -...
One overall point of criticism of the different Super Bowl ads was the lack of integration with other media and thereby that brands neglected the opportunity to prolong the campaigns offscreen. The majority of the ads were in fact “only” entertaining TV ads without any further activation or engagement.
However, General Electric and BBDO New York created an interactive game for GE...
13 tags
British Airway: The Race - Ready for the Olympics...
We all wait with great excitement to see and experience the Olympic Games in London this summer. Some look forward to the actual games and matches others to follow the innumerable brands, which will all struggle to come across and get their share of the attention and buzz.
One brand and company can be pretty sure to get full bookings and probably maximum revenue and that’s British...
22 tags
Fiestagram - Creating Brand Engagement with...
Ford Fiesta gave the agency Blue Hive the challenge to not only create attention and raise awareness about the new Fiesta, but also to come across with information about the new USPs, the features and improvements of the car.
The result was a cool engaging campign that utilized consumers’ love and eager to take and share photos. The idea was to partner with the viral photo sharing app...
17 tags
Apple Iphone 4S - Showcasing Application...
I guess lots of you have alread seen the Christmas Ad, where Santa Claus gets help and guidance from the Siri function on his Iphone. The ad was not only sweet and innocent for the season, but also showed the usefulness of the service.
However, I find the new ads from TBWA “Road Trip” and “Rock God” much more relevant and persuasive, since these ads treat situations and...
21 tags
James Franco's Debut as Director within...
I loved how James Franco played the role of Aron Ralston in 127 Hours - I totally felt the pain, frustration and fear of the unlucky adventurer. Again in Rise of the Planet of the Apes I was also convinced by the acting of the charming Palo Alto eye-treat. :-)
However, what really gives him credit and high scores in my book, is his first ever ad campaign for the 7 For All Mankind Jeans. James...
14 tags
Chrysler's SBAd feat. Clint Eastwood: Its Halftime...
Okay, thus the Chrysler ad is actually really great and plays the perfect role as an true American company - a hard-working hero. The theme of “Work Your Way Up” as a human being, as a company and as a country is well delivered.
However I can’t stop thinking - Halftime in America? What’s going to happen with the States 236 years from now? And also is Clint Eastwood 236...
15 tags
Budweiser's Super Bowl Ad in Canada - Taste of...
While we all wait for the big Super Bowl XLVI tonight, I want to share this “Flash Fans” stunt by Budweiser, Canada.
In this cool Super Bowl Game day ad from Budweiser, some hockey players get a taste of stardom and a local game day they’ll never forget.
Even though, this ad is made for the Canadian viewers of the Super Bowl and not going to be broadcasted in US, the idea and...
17 tags
Super Bowl XLVI - 2012: VW Game Day Teaser and...
As most of you probably know and remember Volkswagen had the coolest and greatest Super Bowl ad with the cute Darth Vader kid. “The Force” commercial was a major hit not only on-air during the game but also online with 50+ million views and even won Gold at Cannes Lions.
Since the Super Bowl XLVI is approaching it’s time to look ahead on what’s to expect. During January...
January 2012
11 posts
17 tags
Hawaii Five-0: Launching a New Season with...
To launch the new Hawaii Five-0 in the French Canadian market, BluBlancRouge created a multi-media campaign with print, radio spots and outdoor placement in the streets of Montreal.
I have only seen a few scenes from the series, but the execution seems very much aligned with the plot and act and as always I’m fond of the humour and self-irony.
7 tags
Real Time Projection Mapping - Showcasing...
I have seen and shared a lot of different cases with projection mapping, however as you are about to see, they all now seem insignificant and totally outdated.
The following impressive films by the Found Collective show real time projection mapping created to showcase PlayStation’s “Immersive Movie Experience”
It’s cool and amazing and a campaign worth sharing:
Sony PS3 Video...
15 tags
Nike Basketball introduces the KobeSystem - Over...
Nike Basketball always makes some cool ads and concepts and currently it’s all about being successful. Even if you think you are at the top the KobeSystem will take you further - over the top!
Kobe has been nicknamed the Black Mamba giving his eager and ability to attack fast and strong, and now as a life coach, Kobe is making his winning, results-oriented program,...
12 tags
Direct TV - The Extreme Cause and Effect
Direct TV and Grey, New York have made these exaggerated and hilarious TV ads, which show what happens when you make bad decisions.
The message, regardless of the sense of humour, is quiet clear - Get rid of cable and upgrade to DIRECTV and avoid awful things (such as having hundreds of stray animals, an eye patch or a troublesome daughter). Guess Direct TV truely believes that exaggeration...
15 tags
Wilson Racquets: Inside Fed's Head - The Mindset...
Roger Federer, the incredible popular and most celebrated player now gives fans some small personal insights with a small series made by Wilson Racquets and the agency Doner.
In 2011 Fed didn’t win any major, he turned 30 and some talk started about his further tennis career. Then Federer stepped up his game during November and the tennis world immediately was buzzing again. Now in...
15 tags
Lurpak Lightest: Be Wonderful and Wise
To be part of the health hype in the beginning of the new year, the danish butter brand Lurpak is promoting its new Lurpak Lightest Spreadable range with a new campaign through TV ads and a comprehensive digital presence.
The TV ads are made as an continuation of the brand’s theme “Kitchen Oydssey”, which was introduced last year. To highlight the focus on more healthy food...
18 tags
Adidas and Messi: Feeling the Support Around the...
As many of you know Lionel Messi was once again named FIFA’s player of the year on Monday, making him a three-time winner of the award!
The Barcelona and Argentina forward received the FIFA Ballon d’Or award for 2011 with 48 % of the votes, winning out over club teammate Xavi Hernandez and Real Madrid’s Cristiano Ronaldo.
“It’s a huge pleasure for me,”...
15 tags
ESPN: Shake on It. - Understanding One's Audience
One of the things I love about ESPN is the incredible comprehensive understanding and knowledge about their audience and target group. ESPN’s advertisements and TV promotions always entertain and tell the truth about real passionate sports fans.
This new ad humorously shows the downside of college football fans’ eager to bet on their favorite team. Rivalries run deep, so deep, in...
19 tags
Heineken: Open Your Would with Personal QR Codes
In 2011 advertisers became more and more curious and receptive to the possibilities by using QR codes in different communication situations. Although initially used to track parts in vehicle manufacturing, QR codes are now used over a much wider range of applications, including commercial tracking, entertainment, quick content delivery and transport ticketing, product marketing and in-store...