May 2013
5 posts
11 tags
Nike: Roger Federer Doing some Fly-Swatting in New...
Nike has released a new commercial featuring their main tennis endorser, Roger Federer trying to swat a fly that has entered his home!..
I suppose, Nike seeks to show that Federer has many talents and the Trainer 5.0 many applications… :-)
16 tags
Pedigree & AMV BBDO: Bad Dog, Good Dog - Feeding...
Pedigree has unveiled its ‘Feeding Brighter Futures’ campaign, pledging to feed one million meals to dogs in re-homing centres across the UK.
The campaign is supported by a fully-integrated campaign led by AMV BBDO with TV personality Paul O’Grady serving as the campaign’s ambassador. As part of the activity ‘Feeding Brighter Futures’ with Pedigree, the brand will become the fully-integrated...
16 tags
Johnson & Johnson: For All You Love - A Beautiful...
Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886.
Johnson & Johnson’s brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson’s baby products, Neutrogena...
12 tags
Whiskas Temptations & DDB Chicago: Work It Kitty
I’m more of a dog person, but still want to share this new fun campaign from Mars, Whiskas and DDB Chicago. The campaign focus on getting your kitty fit through exercise and having fun at the gym.
Besides watching the “Work it Kitty” below, you should definitely check out http://www.workitkitty.com and get the full aerobic work out experience, meet the cathletes etc.
17 tags
Nokia Lumia 920 & Windows Phone 8 OS: "Time to...
Nokia and Microsoft have tried a number of ways to advertise the Lumia Windows Phone handsets, but the latest ad from Wunderman focus more on the two rivals Apple and Samsung instead of presenting and draw attention to the Lumia 920 features.
In a new minute long spot that’s due to air on US national TV, a wedding reception is interrupted by Apple and Samsung fans, which start to fight...
April 2013
6 posts
16 tags
Budweiser: The Buddy Cup - Making Toasting...
The Buddy Cup, unveiled last week by the company’s Brazilian division, contains a innovative high-tech chip technology integrated with Facebook that makes two people friends on Facebook, when they clink their glasses together in a toast. The cup is paired with a Facebook account by using a QR code printed on the bottom, and a red LED serves as confirmation that you have a new friend.
The...
16 tags
New Evian Film From BETC France: Baby&Me - Live...
Evian, the Danone water brand, is back once again with a new version of their famous baby commercials.
You probably remember “Roller Babies” from 2009, that keeps the Guinness World Record of the most viewed online advertising video ever!
Well, Evian and BETC, France is now back with “Baby and Me” and this time the babies share the stage with their adult selves.
The campaign was launched...
14 tags
Dove Real Beauty: The Sketch Experiment - Testing...
As a coincidence Unilever is once again the subject and advertiser, who deserves a post here on my blog.
For several years Unilever have been running the campaign “Real Beauty” as a social mission and the brand identity of Dove and this time together with Ogilvy, Brazil they have made a brilliant little project with a professional portrait sketcher.
I guess, we all know and are...
16 tags
AXE Belgium: Integrated Campaign Case Study -...
Axe is known for its innovation and creativity within advertising, and I have shared several campaigns about the bold brand before.
This time Axe and Mindshare, Belgium have focused on online and television, two media extremely powerful on the target, but above all two very complementary media.
To connect the two media as simple and engaging as possible, Shazam was chosen as the application to...
9 tags
Adidas - Chelsea FC: It's Blue. What else matters?
My heart belongs to another club in England, but this new campaign from Adidas and Chelsea F.C. is just outstanding and nails it regarding the club spirit with the focus on nothing but the blue color - “Prove your passion for the blues”.
They made a video where they poured all star players with blue paint and the result is an impressive commercial featuring players such as John...
16 tags
Samsung Smart TV: "King of TV City" Campaign...
Samsung is currently launching a new global campaign “King of TV City” to promote its latest Smart TV, with Smart Recommendation and advanced voice / gesture control.
The agency CHI&Partners, London has produced the two TV spots which will run globally highlighting different features of the new 2013 Samsung Smart TV. - Perhaps focus can be said to be more on outstanding TVC...
March 2013
5 posts
22 tags
Time Warner Cable: Enjoy Better Campaign -...
Time Warner Cable and Ogilvy & Mather New York have found a fun and creative way to promote its services by dropping celebrities into the real world or by taking the Average Joes and Plain Janes into the world of cable shows.
Games of Thrones:
The Walking Dead:
Homeland:
14 tags
Coca-Cola: Come Together and Stand Up Against...
Soft drinks have long been held as the worst of the worst in the fight against obesity. So much so that New York Mayor Michael Bloomberg banned the sale of soft drinks over 16 ounces within city limits.
But Coca Cola’s new public relations campaign has them saying they aren’t part of the problem, they are working to be part of the solution.
In the beginning of 2013, Coca-Cola...
16 tags
Samsonite By Your Side: New Campaign "Enjoy Every...
99,9 percent of all people love to travel and to go on adventures and Samsonite wants to be by your side all the way.
With a new beautiful, emotional campaign called “Enjoy Every Second”, Samsonite and Saatchi & Saatchi, Brussels shows that even in those moments when everything is turned upside down, you can relax and enjoy your trip thanks to the brand, which take care of your...
20 tags
Adidas: All in for #MyGirls Campaign Seek to Bring...
With an authentic and creative approach, Adidas and TBWA aims to inspire girls around the world with a #MyGirl campaign centred around stories, which they hope everybody can relate to.
The campaign is being launched and activated around the globe the next couple of days and you can find more info on Facebook or on the #MyGirls site
12 tags
Domino's Celebrates Reaching 8 Million Fans on...
Domino’s Pizza seldom make much use of its namesake domino logo, but on monday the chain toppled more than 50,000 dominos as a thank-you to fans after crossing the 8 million likes mark on Facebook.
The stunt is made and produced by Crispin Porter + Bogusky and took more than 120 hours to build with lots of hand-eye coordination.
February 2013
7 posts
12 tags
HBO: Games of Thrones Season 3 - Brilliant Print...
With some creative minds and a little imagination HBO cleverly shows how to run an attention-demanding good old-fashioned print ad in the paper.
HBO’s Game of Thrones’ Season 3 premiere is about a month away and to let the readers know just how close that is, they made this two-page ad in Monday’s edition of the New York Times.
Moreover, a dragon was also reported to be...
19 tags
Nike Japan: Run Like Me - The Social Running...
Nike RUN Like ME was a cool campaign stunt made by Wieden + Kennedy and Nike, Japan to launch the new running shoe Lunarglide+ 4.
The Nike team created a unique interactive activation that merged Facebook, Nike+ and real world running with Joseph Tame.
Poor Joseph would run 10 more meters every time the campaign’s Facebook Like button was pressed. Nike+ GPS was used to track each run along the...
17 tags
Heineken: The Candidate - When Recruiting Talent...
Overwhelmed with 1,734 applicants for a role within the Champions League department, the Dutch beer brand sought to take advantage of the situation and make sure the efforts made to find the perfect candidate was worthwhile.
Instead of just asking the usual questions of ‘what is your biggest weakness and why do you want to work at our company’, the company put people on the spot and on camera...
16 tags
Nivea Deo: THE stresstest - Picks Out ‘Wanted’...
Airports are almost always a bit stressful even on a regular day with nothing unusual going on.
However to launch the new Stress Protect Deo and makes things worse Nivea and the agency Felix & Lamberti from Deutschland chose to freak out selected travelers.
In a matter of few minutes, the Nivea team secretly took photos, created fake newspapers and broadcast breaking bulletins just to get...
22 tags
Miracle Whip: Open Your Mouth - The Anthem
On February 10, 2013 during the Sunday night Grammys telecast, which the Kraft brand sponsored, McGarryBowen Chicago and Anonymous Content created this hilarious music video starring ‘N Sync’s Lance Bass, Susan Boyle, Tiffany, Guns n’ Roses’ Gilby Clarke, and some of the Village People, all singing to deliver the message: keep an open mouth - try Miracle Whip.
This is...
17 tags
IKEA: Harry's Records - Make Room for Your Life...
Some passions take up more space than others, but with this real life problem solving film, Ikea brilliantly displays that with family support and a little help from the right shelves, you always can and should make room for it.
I love how this film feeds from great consumer insights, the ability to be highly relevant in spite of such comprehensive product display and being 100 percent aligned...
22 tags
Super Bowl XLVII & The USA Today Ad Meter:...
As everyone else within the field of marketing, I enjoyed the Super Bowl XLVII Game and the Halftime Show and all the fascinating creative advertising surrounding it.
However, this year I’m truly disagreeing with the results of the ad meter with an official top 5 as following:
Anheuser-Busch - Horse and trainer reunited - 60 sec
P&G / Tide - Miracle Stain - 60 sec
RAM - Farmers -...
January 2013
4 posts
18 tags
Doritos Crash The Super Bowl 2013 - Great Prizes...
The Super Bowl matchup is set and a Harbowl is upon us and while we might have to wait to see all the great commercials surrounding the game, now is the chance to vote for one that you would definitely like to see during the big game.
As in previous years, the Crash the Super Bowl contest from Pepsico invites consumers to create homemade ads for the Doritos brand, with two finalist...
16 tags
Nike Golf: No Cup is Safe feat. Tiger Woods & Rory...
In this new one minute advert for Nike Golf McIlroy and Woods are captured on the driving range taking turns to hit some pretty unlikely shots into a variety of different cups at different scenery.
“No Cup Is Safe” is the official name of the commercial, which is due to air from Wednesday January 16 in the US and thereby marks the start of McIlroy’s ten year sponsorship deal...
13 tags
Pixar: Monsters University - Great Spoof on Poor...
Pixar recently released a trailer for “Monsters University”. The advert is incredibly clever with a first half that is exactly like the awful college recruitment ads which often get aired during the commercials of different college sporting events. The depiction of fictional MU is besides the voice over so lifelike, it doesn’t feel animated either.
During the second part of...
19 tags
Dr Pepper: Highlighting Brand Identity with New...
Dr Pepper is further emphasizing its core value of uniqueness and originality with a new well-executed TV campaign that is set to begin airing in early January and later activated online. The new campaign, titled “/1,” features real people who have one-of-a-kind stories and charts their journey from being one of seven billion to becoming one of one.
The campaign will besides...
December 2012
6 posts
16 tags
NewsPaperWorks: 6 Distractions You Can Miss While...
I absolutely love this stunt made to deliver a strong and convincing message to all advertisers in Belgium to not underestimate the power of the newspaper.
On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, the belgian agency Duval Guillaume came up with the idea to give three top advertisers a free ride in a chauffeur-driven car. So that, for once, they...
17 tags
Oi Telecom: The Magical Christmas Phone Booth -...
To spread Christmas joy and protect believe in magic for the children of Rio de Janeiro, Brazil, the telecom company Oi placed a magic phone booth on the street with a direct line to Santa.
Once kids made the call, they would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists).
But it was much more than a telephone...
12 tags
Google: Zeitgeist 2012 - Year In Review
The full Google’s Zeitgeist 2012 website is now live, marking its 12th annual look at all the searches that constituted what it calls the year’s ‘Zeitgeist’ or, the spirit of the time.
2012 was a year of big moments, from global games to historical elections and everything in between and the top trending search term in 2012 was Whitney Houston, who died in February. Unsurprisingly, Gangnam...
17 tags
Honda Fit Twist: The Drivemixer - Uniting Music &...
The Honda Fit Twist is a street car designed exclusively for Brazil. Among everything else the car is marketed as the most hip car currently available and to show how ‘hip’ it actually was, the agency F/Nazca Saatchi & Saatchi wired elements in the vehicle to create a driving mixing deck.
The campaign united music, technology and electronic music icons N.A.S.A. by making the car into the...
20 tags
Christmas Adverts - The Classic Topics with A...
It’s the second Sunday of Advent and the Christmas spirit sneaks up on my with snowy weather and Christmas carols on the radio.
As a result I felt in the mood to gather some different Christmas Adverts - some better than others but all currently airing.
14 tags
CNBC-E Turkey: News and Series Creatively...
CNBC-e is a hybrid business/financial and entertainment channel operated in Turkey. The channel both have economy-related morning and afternoon programmes, while the evening programmes are mostly American TV series, films, talk shows and animations.
To communicate the great mix of news and entertainment the creative agency Rafineri in Istanbul produced these three simple, yet hilarious print...
November 2012
5 posts
17 tags
Quiksilver Presents FEW WORDS featuring Candide...
I don’t ski or snowboard, but I’m absolutely amazed with this new film funded by Quiksilver featuring Candide Thovez, who apparently is a X-Games champion - a French acrobatic athlete beyond compare.
Of course this dude is sponsored from head to toe and among others by Quiksilver, which have chosen to invest in this amazing and with certainty expensive film production, which only...
12 tags
NBA & Adidas: BIG Color - Simple Reveal of New...
NBA and its official oncourt apparel partner Adidas will celebrate 65 years of Christmas Day games in a BIG way with the unveiling of special “BIG Color” uniforms that all 10 teams will wear on the 25th of December.
The Christmas tree light-like apparel is being revealed in this simple yet cool TV commercial created by Goodby, Silverstein & Partners featuring Dwyane Wade, Carmelo Anthony,...
18 tags
Australia’s Metro Trains: Dumb Ways To Die - Hit...
Dumb Ways to Die is a brilliant web film designed by McCann Melbourne to raise awareness about safety and encourage people to be safe around trains.
The online music video with an excessive catchy tune and a collection of amiable animated characters has gone viral with over 10 million views on YouTube in only one week.
I love the design and execution - and will probably hum the tune all...
12 tags
Sony NEX5: DSLR GEAR - NO IDEA
After searching for weeks, I finally came across a new campaign worth sharing and as anticipated Christmas campaigns are now surfacing across all categories.
Sony, as one of the companies seeking to be highly in demand every Christmas, have made a brilliant new series of spots in connection to the NEX camera line. In a very entertaining manner Sony, Australia presents different recognisable...
17 tags
Acer: Megan the Marine Biologist & Kiefer the...
Back in August Acer and Mother London launched a cool ad starring Kiefer Sutherland, showing of Kiefer in a typical action star role in a new adventure - baking dynamite cupcakes.
According to different websites, the objective for Acer is to show how the brand’s S5 Ultrabook helps its users “explore a different side of themselves.” The campaign will include more characters...
October 2012
8 posts
12 tags
Burt's Bees: 'Peel' Away This Billboard to Reveal...
To promote the intense hydration skin care products from Burt’s Bees, this billboard with a different “Before and After” approach was made by the company and Baldwin& to create awareness and encourage trial.
Before dawn on a Saturday, the company set up a billboard at a busy Minneapolis farmers market, showing a woman with dry, flaky skin. Each flake was actually a $3 off...
14 tags
Xbox: Forza Horizon on the Streets of Toronto -...
In the game “Forza Horizon” for Xbox 360, supercars leave the track and take the race out to the open road, thus way not do the same with the launch of the game in Toronto, Canada?
Xbox and McCann used an Aston Martin Vantage and Mercedes SLS AMG to bring the excitement of the game to the streets of the city in true Forza Horizon style. It’s simple yet very effective and my...
16 tags
IKEA: 'Playin' With My Friends' Advert - Step 1 in...
I love the feeling and fun spirit of this new sweet advert from Ikea. The storyline is told and viewed through the kid’s perspective, it takes a jump into her imagination, where she sees her adult guests as giant versions of her favorite toys, from teddy bears to monkeys, to robots.
The launch of this advert named “Entertaining” also marks a new brand strategy for IKEA in the...
13 tags
CROWDIT: Supercharging Consumers' Nightlife - New...
If you need inspiration to new places, events and venues when going out in Denmark, Carlsberg now has the app just for you and all other consumers enjoying a great night out with friends.
Without excessive branding Carlsberg seek to help every outgoing consumer to easily plan the next night out with this new CROWDIT app. The app helps give users an overview of what’s happening around...
13 tags
Hot Pockets Teams Up with Snoop Dogg: Pocket Like...
I have seen lots of crazy things within the field of marketing, but this new remake of “Drop it Like It’s Hot” from 2004 is diffently among the top 10.
Snoop has found his true self and a new name, and as this new commercial for Hot Pockets reveals, apparently he is absolutely fine about making fun of the “old” Snoop Dogg.
Money talks and I’m speechless:
13 tags
Nike Presents Scary Figures and Data - Designed to...
If you had extra time on this earth, what would you do with it? What would be your hopes and dreams? Wieden + Kennedy Portland asked a bunch of kids the same question.
The scary part is not hearing what the kids replied, but discovering why they even asked.
Visit http://designedtomove.org to learn more.
13 tags
Duracell: Trust Your Power Campaign - The “Trusted...
P&G signed a corporate sponsorship agreement with the NFL back in 2009 that provided several of its brands including Tide, Gillette, Head & Shoulders and Vicks the rights to participate in the sponsorship. As can be seen now, Duracell is the latest P&G brand to announce an NFL sponsorship, and beginning with the 2012 NFL season Duracell uses official NFL marks, including Super Bowl...
20 tags
Samuel L. Jackson: Wake the F*ck Up and Vote - New...
I have very limited knowledge about the upcoming US election and can’t comment much on the claims presented in this campaign video starring Samuel L. Jackson. All I know is that no holds are barred when it comes to getting people’s vote and this video surely delivers a clear message - “Wake the Fuck Up” and take action.
Apparently the campaign is paid for by the Jewish...
September 2012
7 posts
10 tags
NotFound.org - Creating A Simple CSR Possibility...
Across the European Union, thousands of children go missing every year. Thanks to the NotFound project, you can now make a difference without much effort and help find these poor kids.
Missing Children Europe and Child Focus have decided to make the unexplited and useless space og 404 pages meaningful through the NotFound project and cleverly turn errors into opportunities.
All you should do...
13 tags
SKY Bet: What If Advert - Nothing's Certain and...
Betting companies have been fighting hard to get new users, more placed bets and greater turnover with high media spend for years, but this advert from Sky Bet stands out with comprehensive storytelling and well-executed visuals.
The advert is produced by team and agency Sky Creative - the media provider’s inhouse creative production company, which also produces a lot of the trailers and...
17 tags
Heineken: Serving Agent 007 Cold Beer in a £28...
Last week I wrote about the new Coke Zero Advertising in connection to the upcoming premiere of Skyfall. Coke Zero will be utilizing all kinds of different media and alter the cans and bottle during the fall to be part of the Bond fever and buzz.
Heinken however is taking it a step further by paying to get a standalone advert with Daniel Graig.
Moreover, fans of 007 get the chance to live...
13 tags
McDonalds: Bruce - Launching Spicy Chicken Wings
I have seen quite a lot of McDonalds commercials over the years, but this one from Leo Burnett, Taiwan is by far the most differentiated and wacky of them all.
Apparently McDonalds, Taiwan is launching the spiciest chicken wings ever served…
