Earlier this year the Milk Processor Education Program (MilkPEP) decided to end the "Got Milk?" campaign nationally, but it’s still kept alive in California, where it also originated with the California Milk Processor Board.
As milk consumption is still declining, new efforts are now put in to appeal to all consumers in the sunny state regardless of their ethnicity or language and Goodby, Silverstein & Partners, which actually created the famous tagline back in 1993, has been appointed to create new work.
Together with Grupo Gallegos, an agency specialised in targeting the Hispanic market, two new commercials are ready to go on air, and they are more than a bit different!
Both ads treats how a child’s future self is determined by the nutritional choices taken throughout one’s life. The first ad below, “Champion” delivers this message in a very humorous way, while the other, named “Brave”, aim to appeal through emotions.