Samsung Electronics, IDEO and Hungry Man recently launched a new digital advertising campaign focused on the significance of memory in PCs, smartphones and other digital devices, and the many advantages of Samsung memory.

Normally the more tech specific communication is directed towards businesses and professional procurement officers and thus not the consumers, but by visualizing user experiences with a humorous touch, the new video ads seek to tell just how important it is to choose electronic devices with memory components of high quality, high performance and low power consumption.

I question, if the consumer ever will be interested in these more indirect or hidden tech solutions as such. We demand high quality devices with the best possible technology, thus when facing the moment of truth and need to decide among brands, this will probably be of low value, priority and/or an expected functionality of the devices considered.

However, the frustrations shown and illustrated in the new web ads are certainly something consumers can identify with, which to my belief, is a vital first step to persuade consumers to actually be aware and care.

When visiting the international website of Jägermeister you will currently see and experience true storytelling - this is brand building when it’s best. The Jägermeister brand has and will with campaigns like this manage to stay relevant and strengthen the brand identity without neglecting or disregard the brand history and heritage.

This is how the storytelling begins:

“Jägermeister was invented by a passionate hunter as a strong drink to toast achievements and seal bonds amongst strong men.

Today, a group who live up to this legacy have been offered a seat at The Table, a place where men who have lived lives darker and brighter than others come together.

Like Jägermeister, they are strong and untamed. And like the men that came before them, they achieved their success with the help of their brothers.”

Watch the introducing video of “The Stronger Bond” below and take time to visit the website to learn more about the brave men and badasses, who have earned a seat at The Table.

Credits also goes to the agency Mistress, Venice - US.

Thus, I have written about Peugeot’s Social Strategy in Panama and about VW regarding the FlipDrive of Amarok, and of course I then also have to share this little Twitter stunt from Smart, BBDO and LEMURIA in Buenos Aries.

I have somehow totally unintended started a small series of posts concerning different automotive brands and their use of social platforms and thus although this case is now about a month old, it should be among the shared.

Smart, BBDO and LEMURIA Buenos Aries have capitalized on the brand characteristics of being small to make this fun and effective animation that turns the brand’s Argentinean Twitter feed into a stop-motion “commercial” made of 450-plus tweets.

You can see the final effect on the video below, but it’s actually even better to go to Smart Argentina’s Twitter page sign up and play around. Use the “J” key to scroll forward and “K” to shift into reverse, and watch an animated Smart car travelling around the city streets.

Just the other day, I wrote about how Peugeot and Tribu DDB from Panama have made a pretty cool integrated social campaign including the use of Pinterest.

Today, I will share another case with VW instead - again it’s all about pictures yet not as interactive. I have no idea if this was created due to the lack of budget to make an actual commercial or if VW and McCann Erickson, Istandbul just found it fun to be the first to create an Facebook album flipbook. :-)

No matter what it is creative to simply use 200 pictures and make the FlipDrive.

Tribu DDB, Panama were briefed to make a social strategy to Peugeot and ended up with a true cross social media campaign with the “Car Show”. I’m not impressed by the engagement effort and idea with hidden pieces of the picture, but sure find it well-integrated with Facebook, Twitter, Foursquare, Pinterest and of course Peugeot’s website…

Check out the case: