I can’t help it, Nike just keep making the coolest ads and online films and now it is time to share yet another web film. As earlier written in a post last month, Nike+ is focusing on “making it count” - every day, every training is about getting one step closer to your goal. A branding concept very relevant with a year of both the EURO2012 and the Olympics.

This film shows how some of Nike’s athletes make it count to reach their goals, but with a cool twist in regard to one’s perception of a typical day in the life of a pro athlete.

Apparently, NextGenTel, MK Norway and Bacon Oslo have had a creative brainstorm about the consequences of slow internet and very originally wondered what happens to the poor souls on the internet when your video player buffers or your game lags.

As can been seen in this new spot NextGenTel believes that just as the users experiencing the slow connection, the online souls too are sad and feel frustration - In other words everyone gets annoyed by lost moments in cyberland…

I find the idea of sad online personalities engaging and a cool mind twist and finally I love the last voice over “For a Better World…. Wide Web”:

One overall point of criticism of the different Super Bowl ads was the lack of integration with other media and thereby that brands neglected the opportunity to prolong the campaigns offscreen. The majority of the ads were in fact “only” entertaining TV ads without any further activation or engagement.

However, General Electric and BBDO New York created an interactive game for GE that ran during the Super Bowl on an NBC sports microsite. The game ‘Performance Machines’ cleverly took NFL players head to head against GE’s ‘super machines’ (such as a train, jet engine and microwave oven), in nine interactive battles.

Visitors of the site were invited to help each athlete win the competitions using their voice and keyboard. The site used 591 videos to create an immersive, experience and the results suggest that it was a success.

We all wait with great excitement to see and experience the Olympic Games in London this summer. Some look forward to the actual games and matches others to follow the innumerable brands, which will all struggle to come across and get their share of the attention and buzz.

One brand and company can be pretty sure to get full bookings and probably maximum revenue and that’s British Airways. To tell the consumers and soon to be travellers that BA is ready to meet the demand and go full speed, BBH has made this humorous spot:

Ford Fiesta gave the agency Blue Hive the challenge to not only create attention and raise awareness about the new Fiesta, but also to come across with information about the new USPs, the features and improvements of the car.

The result was a cool engaging campign that utilized consumers’ love and eager to take and share photos. The idea was to partner with the viral photo sharing app Instagram to launch a new photography competition called Fiestagram to promote the new car.

The contest challenged Instagram photo-taking enthusiasts across Europe to upload photos in several categories inspired by the technologies and features of the new car - Participants could as always with Instagram easily share their photos on Facebook, Tumblr, Twitter etc.

Moreover, the best submissions were also appearing on live-billboards and real life photography galleries across Europe. The “feature” categories were: Starting, Hidden, Listening, Entry, Music and Shape and the winners of each are still shared on Ford Fiesta’s Facebook page.

The idea to make a photo contenst is not original in any way - Guess it has been a marketing tactic ever since the camera became a common household item, however the understanding of social and the execution have created results worth sharing.

Ford Fiesta. Fiestagram campaign from Blue Hive on Vimeo.

I guess lots of you have alread seen the Christmas Ad, where Santa Claus gets help and guidance from the Siri function on his Iphone. The ad was not only sweet and innocent for the season, but also showed the usefulness of the service.

However, I find the new ads from TBWA “Road Trip” and “Rock God” much more relevant and persuasive, since these ads treat situations and deal with information we all could need and thereby can relate to.

If you should have missed it, the Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls etc.. You can ask Siri to do things just by talking the way you talk - In English only. Siri should understand what you say, know what you mean, and even talk back to you.

The Santa Ad:

I loved how James Franco played the role of Aron Ralston in 127 Hours - I totally felt the pain, frustration and fear of the unlucky adventurer. Again in Rise of the Planet of the Apes I was also convinced by the acting of the charming Palo Alto eye-treat. :-)

However, what really gives him credit and high scores in my book, is his first ever ad campaign for the 7 For All Mankind Jeans. James Franco is not only an actor, writer and director - he is now also part of the commercial world and not too “Arty-Farty” to make cool advertising.

The multimedia plan and creative execution is created in collaboration with the creative agency LIPMAN to embody the brand’s California roots and ‘forever cool’ aesthetic.

The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco and will feature a number of cutting-edge print and digital assets and will in the end culminate with a full-length feature film to be released in May.

The campaign features Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue’s editor Lisa Love).

Stay tuned on Facebook and learn more about the cool brand here.

Okay, thus the Chrysler ad is actually really great and plays the perfect role as an true American company - a hard-working hero. The theme of “Work Your Way Up” as a human being, as a company and as a country is well delivered.

However I can’t stop thinking - Halftime in America? What’s going to happen with the States 236 years from now? And also is Clint Eastwood 236 year old? Sure seem as an old, wise and a pretty worn down cowboy. His shadow is brilliantly giant in the beginning and he certainly has the stature to be the “spokesman” in such an ad, but still very, very old compared to Eminem from 2011 :-)

While we all wait for the big Super Bowl XLVI tonight, I want to share this “Flash Fans” stunt by Budweiser, Canada.

In this cool Super Bowl Game day ad from Budweiser, some hockey players get a taste of stardom and a local game day they’ll never forget.

Even though, this ad is made for the Canadian viewers of the Super Bowl and not going to be broadcasted in US, the idea and effort might end up being one of my favorites during Super Bowl XLVI.

As you will see Budweiser tricked two mid-level amateur hockey teams to think they were filmed for an documentary, however suddenly right before the action is about to start in the half empty and dreary arena, the game is turned into an NFL-style blowout.

The result is an warm-hearted reaction and the spirit of the players is both contagious and truely uplifting:

As most of you probably know and remember Volkswagen had the coolest and greatest Super Bowl ad with the cute Darth Vader kid. “The Force” commercial was a major hit not only on-air during the game but also online with 50+ million views and even won Gold at Cannes Lions.

Since the Super Bowl XLVI is approaching it’s time to look ahead on what’s to expect. During January VW have seeded a game day teaser with “The Bark Side”, which has already reached more than 10 million views on Youtube.

However, that’s not all - VW has already launched the extended version of the 2012 Game Day commercial and it too is getting lot of attention.

I certainly understand why, “The Dog Strikes Back” is sweet, emotional and not least entertaining once again.

Besides VW, AdAge has collected all other Super Bowl XLVI ads, which already have been released. You can spoil the surprise by watching the ads here or check out the VW below.

To launch the new Hawaii Five-0 in the French Canadian market, BluBlancRouge created a multi-media campaign with print, radio spots and outdoor placement in the streets of Montreal.

I have only seen a few scenes from the series, but the execution seems very much aligned with the plot and act and as always I’m fond of the humour and self-irony.

I have seen and shared a lot of different cases with projection mapping, however as you are about to see, they all now seem insignificant and totally outdated.

The following impressive films by the Found Collective show real time projection mapping created to showcase PlayStation’s “Immersive Movie Experience”

It’s cool and amazing and a campaign worth sharing:

Sony PS3 Video Store - Realtime Projection Mapping - Part3 from The Found Collective on Vimeo.

Nike Basketball always makes some cool ads and concepts and currently it’s all about being successful. Even if you think you are at the top the KobeSystem will take you further - over the top!

Kobe has been nicknamed the Black Mamba giving his eager and ability to attack fast and strong, and now as a life coach, Kobe is making his winning, results-oriented program, “KobeSystem” available only to those truly successful people thirsting for more success.

Featured in these spot by Wieden + Kennedy London are no less than Dwayne Wade, Aziz Ansari, P-Rod (Paul Rodriguez), Lamar Odom, Hope Solo, Lebron James, Jerry Rice, Landon Donovan, Leehom Wang, Tony Robbins, Serena Williams, Kanye West, Richard Branson and Jerry Rice.

Take time to also check out Nike.com, where you will find much more information and cool design

Direct TV and Grey, New York have made these exaggerated and hilarious TV ads, which show what happens when you make bad decisions.

The message, regardless of the sense of humour, is quiet clear - Get rid of cable and upgrade to DIRECTV and avoid awful things (such as having hundreds of stray animals, an eye patch or a troublesome daughter). Guess Direct TV truely believes that exaggeration enhances understanding:

Roger Federer, the incredible popular and most celebrated player now gives fans some small personal insights with a small series made by Wilson Racquets and the agency Doner.

In 2011 Fed didn’t win any major, he turned 30 and some talk started about his further tennis career. Then Federer stepped up his game during November and the tennis world immediately was buzzing again. Now in conjunction with the 2012 Australian Open, Wilson has launched a new campaign that gives fans a chance to get inside Fed’s head and hear the stories of the man himself with his own words.

Doner has created a collection of work that features Roger’s reflections on what motivates him in the game and his development as a player to capitalize on the buzz surrounding the world renowned player’s stake in 2012. The interview-style ads offer a candid look into Roger’s mindset as he embarks on the quest to win one of the big titles this year.

Along with a television ad, Wilson’s Facebook page will feature longer videos of “Inside Fed’s Head.”

For now you can check out the 30 sec spot “Development” below: