IKEA: The Wonderful Everyday - “Beds” - The 3rd in the Series

IKEA and Mother, UK have created a creative platform named “The Wonderful Everyday” to celebrate the everyday - the everyday events at home, such as getting ready for dinner in the kitchen and also remembering our wonderful planet when turning on the light.

Now, the third chapter in the series has been launched with this television advert entitled “Beds”, highlighting the joy of a good night’s sleep and that there is no bed like home:

The ad will be supported by an interactive website offering an animated A-Z of tips on getting a good night’s sleep.

No. 2 and the latest campaign celebrated the busiest room in the house, the kitchen:

The campaign and creative platform was launched back in february with the beautiful spot “Planet”.

UNICEF: Make The Invisible Visible - 1 Year of Combating Violence Against Children

UNICEF’s Make The Invisible Visible campaign is one year old at the end of July and the outdoor advertising agency in Bulgarian, Idea Comm and the creative agency, All Channels have given it an impressive first birthday present with a brilliant OOH campaign in Sofia.

I love how each poster utilize the after dark light installed at all the billboards. During the day passer-bys see a young victim of domestic abuse waiting for a parent to come home in the evening. As evening falls, and the street lights go on, a shadow is cast on the poster and the silhouette of the child’s abusive parent louring over the child’s hunched figure becomes visible.

On July 31 last year, UNICEF launched the campaign to combat violence against children and raise awareness to the problem that it is largely unseen, unheard, undisclosed and underreported.

UNICEF’s Goodwill Ambassador, Liam Neeson, featured in the harrowing launch video that asked, “Just because you can’t see violence against children doesn’t mean it isn’t there. Make the invisible visible. Help us make violence against children disappear. Join us. Speak out.”

P&G: Always: “Like A Girl” - Rewrite the Rules and Empower Girls

I have earlier posted work about Dove’s communication strategy and the "Real Beauty" angle and also how P&G with brands such as Tide and Pantene have promoted the role of the power mum and embraced career women.

Now, Always have launched a new campaign focusing on the phrase “like a girl” and declares its mission to redefine the expression to reference to strength instead of weakness.

For the past 30 years, Always has been empowering girls globally and brought puberty education to millions of adolescent girls. This campaign created by Leo Burnett seeks to improve girls self-esteem and eliminate the confidence crisis among girls and the negative impact of stereotypering.

Watch the latest feminist-themed social experiment here and check out http://www.always.com/en-us/likeagirl.aspx for more.

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