P&G Pantene: “Labels Against Women” Ad Address Gender Bias and Double-standard
BBDO Guerrero and Pantene in the Philippines launched this beautiful and strong ad back in November, but have not been awarded with much attention until this week.. The triggering element was nothing less or more than a single Facebook update from a certain career power woman - Sheryl Sandberg the COO at Facebook.. She is followed by more than 1.2 million people and immediately received lots of likes and shares, and the ad is now just as deserved buzzing across the internet…
Even though some might think the ad is overstated, the communication is very relevant and appealing among the target group and gender bias could easily be an issue to address by the brand in global scale.
The ad has been uploaded on youtube by PantenePhilippines with this simple text:
It’s time we put an end to labels against women.
Pantene believes that when you stand strong, you shine.
Harvey Nichols’s “Sorry, I Spent It On Myself” Campaign
I don’t know what to think of the new Harvey Nichols campaign created by adam&eveDDB. It stands out and it’s bold, but I’m not sure I would want to swim against the current, when it comes to the Christmas values of generosity and being unselfish - maybe I’m just old school.
However, at least it makes a change from the sickly tone of some of the rivals’ efforts and campaigns… and one thing’s for sure it’s once again worth sharing the Harvey Nichols campaign from 2011 - The Walk of Shame..
It’s Time for The Annual Christmas Commercial Review - Themes of 2013 is Nostalgia, Animation, Feel Good and Magic
I love when the Christmas commercial starts to pop up on my TV screen and the buzz begins online. This year, I first of all want to share these 5 very different contributions from John Lewis, Tesco, Marks & Spencer, Coca-Cola and Boots.
John Lewis is of course by far my favorite. Not only is the ad absolutely amazing but the entire content strategy seems to deserve credit and be noted. - Check out "The Bear and The Hare" site for more info, the e-book and much more or get “The Bear and The Hare” merchandise here!..
Tesco is more about nostalgia and very down-to-earth, which is very typical Tesco as it’s part of their core brand value.
Marks & Spencer on the other hand has created a combination of supermodels and Oz and Alice in Wonderland in a typical magical Christmas advert - not very original, but nicely executed.
Coca-Cola has turned things around and asks the viewer to spread the Christmas Spirit with a letter from Santa - yes from Santa.
….and finally Boots suggests to give presents not only to family and friends, but also to the people who have done something special for you.