New Coca-Cola Life Launched in the UK - But Will Stevia Make Wonders?

The latest addition to the Coca-Cola portfolio – Coca‑Cola Life – is now in shops across UK. It’s the first lower-calorie cola sweetened from natural sources, made with a blend of sugar and stevia leaf extract. It contains a third less sugar and a third fewer calories than regular Coca‑Cola.

Even though this sounds very refreshing, and I like the product design, which will definitely stand out in stores, it seems to be a product right between the current options and if consumers want something natural I believe they will still look outside the cola category.

Coca-Cola is losing sales from both sides as regular drinkers shy away from sugar, and diet drinkers switch from artificially sweetened fare, thus the product launch is very common business sense. However, it doesn’t mean Life is now closing a gap in the market - it will compete with hundreds of options as supermarket shelves are already stocked with an enormous array of stevia leaf-filled, chia-injected, organic drinks - just think of the coconut water trend.

Pepsi actually tried launching a similar drink back in 2008 with Pepsi Raw. Made from Kola nuts, sparkling water, apple extract and cane sugar, the new product was meant to be a more natural Pepsi, but was pulled within two years.

Coca-Cola has begun carefully rolling out Life in the UK by having a pop-up shop in London with model Rosie Huntington-Whiteley visiting this weekend, but bigger marketing investments will definitely be necessary to succeed and thus be exciting to follow in the near future.

Kobold: Sweet Robot Romance Story Promotes Smart Swiss Vacuum Cleaners

You have to love this sweet commercial for Kobold vacuum cleaners created by Saatchi & Saatchi, Düsseldorf, asking if you can fall in love with technology.

The ad is the first since Saatchi & Saatchi won the multi-level international pitch for the Swiss company Vorwerk to promote their high-tech vacuum robots Kobold VR200.

The multi-channel campaign will include TV and online spots, digital content, display ads, social media activation as well as retail marketing strategy, and will roll out across eight key markets: Germany, Italy, France, Spain, Switzerland, Austria, Czech Republic and China and thus be the first international campaign for Kobold VR200 with such a comprehensive span of markets and channels.

The warm and emotional story of robot romance that combines storytelling and product display so brilliantly was produced by the UK production studio Smuggler.

EA SPORTS: FIFA 15 - Feel the Game by Wieden+Kennedy

EA SPORTS is once again ready with a new FIFA version and this fall focus is on putting fans center stage - and close, very close to the real thing.

‘Feel The Game’ created by Wieden+Kennedy Amsterdam, celebrates the arrival of FIFA 15 and depicts how players are now so close to the action they can literally feel the emotion of every tackle, save and goal.

I think W+K have hit the spot once again combining sick moves and awesome graphics with a great blend of showing the actual game and the gaming experience.

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