Diesel: A-Z of Dance in New Flexible Jersey-Denim Collection - The #JoggJeans
Diesel has teamed up with i-D to promote its new Jogg Jeans collection via a cool yet informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line.
Each letter represents a different dance, showcasing 26 of the world’s favourite dance styles from krumping and twerking to rumba and bangra, revealing the movement potential of Diesel’s Jogg Jeans.
I a big fan of the energy, diversity and just plain kickass attitude in this video, which I’m sure appeal to the target group.
Volkswagen: Kombi and The Last Wishes - Story Telling of Exceptional Quality
The following documentary about the The VW Type 2 or VW Bus T1 (Kombi) took six months in the making. Guess, brilliant content about brand and product heritage and history takes time, but it sure is worth it.
I have seen great separate pieces of content in regard to the decision to phase the model out at VW, but this film from Brazil, (home country to the factory, that has been producing the vehicle in 56 years) has everything.
Credits goes to the creative agency AlmapBBDO Brazil, who has manage to create a film with nostalgia, fun facts, history and heritage with a tone of voice and brand personality that seems to natural - yet without going over the top with life changing or life saving stories.
The VW model have had many different purposes and drivers during the last 56 years and that is just exactly what’s captured so well in this film.
You can find more information about the 56 limited edition and stories here.
McDonald’s & Taco Bell: The Breakfast War Has Only Just Begun - McCafe VS Taco Waffle
McDonald’s have had great success with their morning services and sales with the brand McCafe and despite fierce competition from Starbucks, Taco Bell is now going all in to get their share of turnover during the morning hours.
This week, Taco Bell launched the biggest marketing campaign in its 50-plus year history. The approach is nothing less than a direct hit towards McDonald’s and their mascot Ronald McDonald.
Deutsch L.A. have created the new campaign and the new television spot featuring a bunch of real men, named Ronald McDonald, who surprisingly all happen to love Taco Bell’s new Waffle Taco.
The idea is far from new since Jack in the Box punked McDonald’s with a real Ronald long before Taco Bell (in 2002) - a fact which Deutsch have declined to comment on. However, this campaign and the budget to back it up is also of a very different scale.
Only 2-3 days after the launch McDonald’s are ready to react with a free coffee promotion starting this monday and have already started sharing lot’s of social content to humorously mock and meet the competition.
One of the brand’s funny comebacks was this update shared on Facebook and Twitter:
The big breakfast war has already been heavily covered by all the traditional advertising sites, but also CNN Money and others are following the fast-food chains’ moves.
Latest content piece in the battle is this Instagram share from Taco Bell: